Title: IT impact on small and medium enterprises ¿is its effect moderate by intensity of IT use of industry?This article aims to demonstrate that the impact of information technology (IT), on organizational performance of small and medium enterprises (SMEs), varies according to the intensity level of IT use of industry. For this we use microdata from the Second Longitudinal Survey of Business (ELE2), through which we established variables of intensity of IT use and organizational performance. Then, using X-Means we define indicators of intensity of IT use in SMEs and industries. The results showed that the intensity of IT use has positive effects on SMEs. Also, prove that the effects of the intensity of transactional IT use on performance, varies according to level of IT use of industry.Resumen: Este artículo tiene como objetivo demostrar que el impacto de las tecnologías de la información (TI), sobre el rendimiento de las pequeñas y medianas empresas (Pymes), varía según el nivel de intensidad de uso de TI de la industria. Para esto utilizamos microdatos provenientes de la Segunda Encuesta de Longitudinal de Empresas (ELE2), por medio de la cual establecimos variables de intensidad de uso de TI y de rendimiento organizacional. Luego, mediante X-Means definimos indicadores de intensidad de uso de TI en Pymes e industrias. Los resultados obtenidos demuestran que el uso de TI tiene efectos positivos en las Pymes. Además, prueban que los efectos del uso de TI transaccional sobre el rendimiento varían según el nivel de uso de la industria.
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