This paper reviews the digital divide in Western Europe, as well as policy options for combating that divide. While age, income and gender are significant predictors of the digital divide in Western Europe, geography plays a crucial role. The countries in Southern Europe have less computer and Internet penetration than their Northern European counterparts. The paper then discusses four policy options for combating the divide, suggesting that the most effective solution would be private/public partnerships.
This paper reviews the digital divide in Western Europe, as well as policy options for combating that divide. While age, income and gender are significant predictors of the digital divide in Western Europe, geography plays a crucial role. The countries in Southern Europe have less computer and Internet penetration than their Northern European counterparts. The paper then discusses four policy options for combating the divide, suggesting that the most effective solution would be private/public partnerships.
This article reviews the changing role of the U.S. media in the global media marketplace. Where once U.S. firms held international competitive advantage in the media industry, a number of developments—economic recession, global media mergers and acquisitions, legal and cultural import barriers in the European Community and Japan, and strategic miscalculations by U.S. media firms—have helped erode that competitive advantage. This article argues that for the United States to reclaim its dominance in the contemporary global media marketplace, firms need to adopt cooperative business strategies, such as the formation of joint alliances. Examples of successful alliances are reviewed.
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