The purpose of tourism development into the tourism industry by the government is to strengthen the economic sector with the hope of opening employment opportunities and creating jobs, this is in line with the goals developed in the creative economy, therefore one of the subsectors in the creative economy is the tourism sector. Economic Impact is expected to collaborate with the tourism industry with creative economic activities. The research objective is to know the description of information technology and to know the impact on the development of creative economy tourism in the city of Cirebon. This study uses a quantitative approach with a simple random sampling technique with a sample of 100 respondents in the Kasepuhan Palace Cirebon and Cirebon Sunyaragi Cave. Data analysis techniques used are descriptive statistics and inferential statistics. The results of this study indicate that there is a role for information technology in the development of creative economy-based tourism in the city of Cirebon. The role of information technology in the development of creative economy-based tourism in Cirebon is 59.6% and the remaining 40.4% is influenced by other factors and conditions.
Micro-enterprises are one of the sectors that contribute the most to national income. But in its implementation micro businesses often have difficulties, especially in terms of competition. Creative economy is one of the choices for microbusinesses to collaborate to create something of value sale. Cirebon is an area that has a very high value of local wisdom. The value of this local wisdom enters all elements of life and also micro-businesses based on creative economy too. The purpose of this study was to find out and provide an overview of the influence of local wisdom values in creative economy-based micro-enterprises on the competitiveness in Cirebon region. This study uses quantitative research with simple random sampling with a total sample of 87 respondents in the culinary, craft, tourism, and performing arts sectors in the Cirebon region. Data analysis techniques used are descriptive statistics and inferential statistics. The results of this study indicate that there is effect of local wisdom values in creative economy-based micro-enterprises on the competitiveness of micro-business in the Cirebon region, the effect of values Local wisdom in micro-economy based on creative economy on the competitiveness of micro-enterprises is 59.3% and the remaining 40.7% is influenced by other factors.
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