The Role of Information Technology in Developing the Creative Economic Tourism Sector (Case from Cirebon Tourism Object)

Abstract

The purpose of tourism development into the tourism industry by the government is to strengthen the economic sector with the hope of opening employment opportunities and creating jobs, this is in line with the goals developed in the creative economy, therefore one of the subsectors in the creative economy is the tourism sector. Economic Impact is expected to collaborate with the tourism industry with creative economic activities. The research objective is to know the description of information technology and to know the impact on the development of creative economy tourism in the city of Cirebon. This study uses a quantitative approach with a simple random sampling technique with a sample of 100 respondents in the Kasepuhan Palace Cirebon and Cirebon Sunyaragi Cave. Data analysis techniques used are descriptive statistics and inferential statistics. The results of this study indicate that there is a role for information technology in the development of creative economy-based tourism in the city of Cirebon. The role of information technology in the development of creative economy-based tourism in Cirebon is 59.6% and the remaining 40.4% is influenced by other factors and conditions.

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