The objective of this research is to analyze the role of two different digital media in the message development for care of the environment in Ecuador in the context of the United Nations Conference on Climate Change (COP 26). To address this qualitative research, we worked on a comparison of contents, complemented with text analysis and interviews with experts related to protecting the environment and journalists who generated content on this topic. In one case, the journalistic coverage had limitations, and, in the other, some superficial issues were addressed. In both cases, the wording was relatively complex, and each medium adapted the news to its ideological bias. It is necessary to change how journalism has been built; in other words, we need to “build” environmental journalism in Ecuador. Independent spaces for analysis, specialized personnel in topics related to this area, and professional training processes, research, and dissemination of content to raise citizens’ awareness of environmental issues are required.
The constant demands of citizens to be informed in real time have made Twitter an ideal tool for mass use. This social network has originated a new user of social communication, and is used to present public images and appeal to the population, at the same time that it is displacing the pre-eminence of traditional communication media. During the national strike in Ecuador in October 2019, alternative and conventional media used this platform to inform, generate debate, carry out calls and mobilizations, and position perspectives. This study analyzes the tweets and hashtags published on the most viral days of the strike. A mixed methodology was applied, i.e., qualitative and quantitative. The techniques applied were discourse analysis and the systematic review of each hashtag. The sample was taken from the hashtags published by traditional and alternative media from October 3 to 13. As the main result, it was concluded that the published hashtags had a high impact on informing users and, to a certain extent, on the calls that were made.
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