Abstract:The objective of this research is to analyze the role of two different digital media in the message development for care of the environment in Ecuador in the context of the United Nations Conference on Climate Change (COP 26). To address this qualitative research, we worked on a comparison of contents, complemented with text analysis and interviews with experts related to protecting the environment and journalists who generated content on this topic. In one case, the journalistic coverage had limitations, and,… Show more
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