The study is to provides an analytical view to the gradual development in the issue of online reputation management of selected EV manufacturers. The research is carried out as a follow-up to the previous year, in which basic measurements were implemented in order to define the initial state of the topic. The research is also carried out with a view to new energy challenges in the period of a possible onset of recession. Active marketing communication, as well as a holistic approach to brand management, represents a proactive approach to solving global challenges. In this approach, creating and sustaining digital communities that form the backbone of brand identities in online markets is still a challenge. The results of the study represent the gradual phase of examining the issue of reputation management of entities operating in the field of low-carbon economy
This article discusses the financial indicators of selected companies and their impact on the reputation score. In the literature, we encounter the connection between financial indicators and reputation; therefore, the article chooses several financial indicators and compares them with the increase or decrease of reputation scores over the past years. The result is an analysis of selected indicators and their impact on the change in the reputation score. The results will help to understand the impact and create a prerequisite for further analyses of the impact on the reputation score from the point of view of financial management.
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