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This article provides a detailed statistical analysis of a process intended to demonstrate continuous improvement in teaching at an AACSB accredited college of business. The Educational Testing Service's SIR II student evaluation instrument was used to measure teaching effectiveness. A six-year longitudinal analysis of the SIR II results does not indicate improvement in the overall teaching. The results indicate two important concerns when designing a procedure to demonstrate teaching effectiveness. First, resulting data should be analyzed frequently; second, more than one measure of teaching effectiveness should be included. This paper may be of assistance when blueprinting or applying processes designed to demonstrate continuous improvement in teaching.

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<p>This paper details the First-Year Career Development Program (First-Year Program) a component of a comprehensive multi-year program designed to guide business students through self-assessment and the selection of an appropriate business major and ultimately to prepare them to secure professional career positions. The First-Year Program is designed to integrate student self-assessment and career and business major exploration into the First-Year Experience. A survey of students who participated in the First-Year Program indicated a high level of student satisfaction. It further indicated that participants were more positive about completing their degree programs at the regional university where the First-Year Program is conducted. The First-Year Program was developed collaboratively by Career and Academic Planning Center professionals and College of Business faculty.</p>

Based on a detailed literature review and longitudinal analysis, this paper explores the possible underlying causes of the decline in the number of hours per week graduating business seniors indicated they studied during their senior year. The study was conducted at an AACSB accredited college of business at a regional university.  The study indicates that the decline in hours studied was likely an unintended result of using a process designed to demonstrate continuous improvement in teaching. The process utilized the Educational Testing Service’s SIR II student evaluation instrument as the only measure of teaching quality/effectiveness. The study concludes that the process may have pressured some instructors to sacrifice teaching rigor in an attempt to obtain more favorable student evaluations, thereby precipitating the decline in hours studied.

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