PurposeThis study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention. In addition, this research contributes to the discussion of post-COVID-19 city branding that needs to be considered in the development of future tourism marketing.Design/methodology/approachA quantitative approach was used with PLS-SEM statistical analysis and a 263-tourist sample. The study was conducted on tourists from Malang Regency in Indonesia by distributing questionnaires modified from previous studies in a similar context.FindingsThe results of this study found that there were significant influences of city brand personality on brand experience, brand satisfaction, brand experience on perceived risk, brand satisfaction on revisit intention and perceived risk on revisit intention. This study also presents the mediating role.Research limitations/implicationsThe study was only conducted on a small regency in Indonesia, and therefore the results cannot be generalized for other cities over the world.Practical implicationsThe proposed study model suggests that stakeholders must seek to socialize services to potential tourists, so that tourists can understand the description of tourism activities that can be enjoyed during the COVID-19 pandemic and the way they travel in the future.Social implicationsUnderstanding the determinant factors of city branding post-COVID-19 was valuable for developing marketing strategies to cope with intense competition among the city.Originality/valueThis study emphasizes the determinants of COVID-19 perceived risk and revisit intentions as explained in the tourism marketing literature by considering the role of brand satisfaction, brand experience and city brand personality which significantly contribute to build the city competitiveness. Therefore, various creative strategies should be implemented to promote the city as well as escalate tourist visits without ignoring the pandemic’s risks.
High-performance academic information systems and high availability services are requirement in every university. One of many reasons is for anticipation damage and fail server disrupting server network performance. Failover computer cluster method is applied to two servers: primary server as main server and secondary server as backup server. Four stages will be carried out: First: Installation and support software configuration. Second: installation and failover cluster configuration. Third: installation and Distributed Replicated Block Devices (DRBD) configuration. Forth: server testing with siege and nettool. This research conducted by doing server test before and after high availability. As if the main server has a system failure, it will automatically backup the main server to backup server to minimize user accessed data failures. System uses Ubuntu 16.04 LTS operating system. Based on the test data, it is acquired two data: packet data and data response time (ms). Data packets acquired from this research are: 233.3 average data sent; 228.3 average data received; 2.3 average data lost; while 59.7 average response time (ms) is showed; 2.7 minimum average; 633.8 maximum average. Data sent is 120B per data.
The batik business is engaged by Micro, Small, and Medium Enterprises (MSMEs). In marketing products, there are still MSMEs that use word of mouth (WOMM) in marketing techniques and use WhatsApp communication. Media such as SMEs in the field of batik weaving fashion Muhibbuddiana. This service activity is intended to assist in the use of Instagram in marketing and selling products online, from creating Instagram accounts and product documentation to posting content, as well as analyzing Instagram insights to find out the most popular posts, follower and non-follower interactions, and increase in the number of followers. The activity results show the effect of the ease of using social media on promotion and sales, the impact of using social media to increase sales turnover, and the importance of understanding Instagram insight for customer segmentation.
Kemudahan pelayanan pembayaran dan pelaporan pajak oleh wajib pajak dalam melaksanakan kewajiban perpajakannya akan mampu membantu pemerintah dalam memenuhi target pendapatan negara dari sektor pajak. BP2D Kota Malang adalah salah satu organisasi pemerintah yang berupaya menyelenggarakan kemudahan perpajakan bagi wajib pajak di kota Malang. Kemudahan tersebut diwujudkan dengan menyelenggarakan sistem informasi berbasis mobile SAMPADE yang khusus untuk pajak daerah. Sistem baru ini dihadapkan dengan kendala yang muncul dalam penerapannya, paper ini berupaya mengindetifikasi kendala atas penerapan sistem informasi yang baru saja di implementasikan. Penelitian menggunakan pendekatan kualitatif deskriptif. Analisis penelitian didasarkan pada kualitas sistem, kualitas informasi dan kualitas pelayanan. Hasil penelitian menunjukkan bahwa sistem ini belum sukses diimplementasikan karena kegagalan dalam mewujudkan kualitas sistem dan kualitas informasinya. Simpulan dari paper ini yaitu pentingnya proyek pembuatan dan standarisasi implementasi sistem informasi adalah mutlak diperlukan untuk menjamin sistem yang handal dan adanya keberlanjutan sistem di masa depan sehingga dapat dimanfaatkan secara maksimal.
Pulau Gili Labak atau yang lebih dikenal dengan Wisata Gili Labak merupakan salah satu jenis wisata bahari yang terletak di sebuah pulau kecil Madura. Pulau Gili Labak saat ini sudah mulai dikembangkan di Kabupaten Sumenep karena memiliki potensi keindahan alam berupa pertumbuhan terumbu karang yang cukup baik. Penelitian ini menggunakan jenis penelitian deskriptif dengan pendekatan kualitatif bertujuan untuk melakukan identifikasi potensi wisata pulau Gili Labak dan identifikasi permasalahan pengembangan destinasi wisata di sana. Sumber data diperoleh dari informan, observasi, dokumen, dan dokumentasi. Hasil penelitian menunjukkan bahwa Pulau Gili Labak di Kabupaten Sumenep pada dasarnya adalah satu-satunya objek wisata bahari yang ada di Kabupaten Sumenep yang memiliki potensi yang cukup potensial untuk dikembangkan. Jika potensi wisata yang ada di Pulau Gili Labak mampu dimanfaatkan dan dikelola secara maksimal oleh seluruh stakeholders yang terkait didalamnya, maka Pulau Gili Labak akan menjadi sebuah objek wisata yang mampu mendongkrak perekonomian masyarakat di daerahnya. Namun pada kenyataannya, Pulau Gili Labak masih dapat dikatakan belum mampu dikelola dan dimanfaatkan secara maksimal oleh para stakeholders pariwisata khususnya dari masyarakat lokal karena memiliki berbagai macam permasalahan, antara lain: Masyarakat kurang berperan aktif dalam kegiatan pengembangan destniasi wisata, Masyarakat lebih menyukai pekerjaan sebagai nelayan dibandingkan dengan kegiatan pariwisata, dan Masyarakat lokal masih awam dengan kegiatan pariwisata.
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