This volume Focuses on latest developments and challenges in global financial environment Presents studies on latest topics such as contagion risk transmission, oil-price development, and entrepreneurial finance
Automated e-Learning Systems (AeLS) are fundamental to contemporary educational concepts worldwide. It has become a standard not only in support to the formal curriculum, but containing social platform capabilities, gamification elements and functionalities fostering communities of experts, also for faster knowledge dissemination. Additionally, AeLSs support internal communications and customizable analytics and methodologies to quickly identify learning performance, which in turn can be used as feedback to implement adaptability in tailoring the content management to meet specific individual needs. The volume of fast growing AeLS content of supplement material and exchanged communication combined with the already huge material archived in the university libraries is enormous and needs sophisticated managing through electronic repositories. Such integration of content management systems (CMS) present challenges which can be solved optimally with the use of distributed management implemented through agent-based systems. This paper depicts a successful implementation of an Integrated Intelligent Agent Based University Information System (IABUIS).
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This paper sheds light of alarming condition of transport emission pollution devastated our environment. In this real condition which is position of social marketing philosophy, identify like some global trend in using for public health or cry for save our living environment. The strong growth in the development of traffic, especially in fast, safe and flowing transport, besides the huge benefits, has certain negative consequences of environment. In this regard, in relation to the current traffic model with the current transport activities, there is a certain consensus among the states regarding the sustainable development of the environment, both locally and globally. But how to be operative and effective to limit these negative impacts of automobile use. There are many opportunities to improve the efficiency and reduce the environmental impact of local, national and international road transport. The mostly governmental bodies and transportation agencies employ a number of different strategies including changes in transportation policy, infrastructure, and technology. This paper also points out the investigation how to develop marketing campaigns that will encourage people to voluntarily switch to alternative modes of transportation such as walking, biking, or using public transit. Social marketing can be seen as an instrument to reduce using of private traffic car and stimulate public transport. The field of Social Marketing provides valuable insight into how stimulate public opinion through marketing and promotional strategies can be used more generally to encourage the adoption of behavior changes that benefit health, the environment, and the social condition.
Covers scholarly contributions from diverse areas of business, finance, and economics Presents original empirical research from several countries and regions including many developing economies Features papers focusing on regions that are not well-covered in the fields of economics and business About this book This book is the second of the two volumes featuring selected articles from the 14th Eurasia Business and Economics conference held in Barcelona, Spain, in October 2014. Peer-reviewed articles in this second volume present latest research findings and breakthroughs in the areas of General Management, Human Resource Management, Marketing, SMEs, and Entrepreneurship. The contributors are both distinguished and young scholars from different parts of the World.
One of the key elements of economic development is the private business sector i.e. entrepreneurs with strong and durable competitive advantage. Entrepreneurs are being recognized as the driving force of higher employment rates, improved standard of living, production of value-added products and services, increased innovation, and in general, as the creator of strong economies. The main goal of this analysis is to prove that some specific factors of the internal (customer orientation degree through consumer analysis and response to consumer demands, as a part of the companies' market orientation and strategy), micro (bargaining power of suppliers and consumers, possibility of new entrants, intensity of competition) and macro (changes in technology, market turbulence, demand growth) environment directly affect the market share and profitability of the companies in a developing economy and thus, enable the companies to focus on the ones of importance, which will allow more efficient allocation of scarce business resources. The study is based on the hypothesis of linear dependence of business performance of the specific environment factors. The analysis is conducted on the base of parametric statistics and the tests of Pearson correlation and linear regression. The methodology included both quantitative and qualitative research methods, comprising of the techniques of structured survey and semi-structured interviews with managers of domestic companies. The descriptive statistics shows that: the domestic companies have on average low to medium levels of consumer orientation; the factors of the micro environment make the market a highly competitive one; the macro environment on the domestic market is defined through high market turbulence, frequent changes in technology and medium demand growth. The deductive statistics shows that the strongest influence on the business performance comes from internal environment factors i.e. customer orientation. Additionally, significant inter-correlation has been found between factors of the macro environment i.e. changes in technology and demand growth, which also affect business performance i.e. market share. The conclusion states that in a developing economy, where the intensity of competition and market turbulence is high, companies can evolve to the stage of growth, development, better business performance and stronger market position through changes in internal factors regarding strategy and market orientation, i.e. consumer / customer orientation.
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