Make It Happen: Marketing Processes for Competitive Market Positioning of Firms in Transitional Economy

Jovanov, Tamara Marjanova; Sofijanova, Elenica; Davčev, Ljupčo; Temjanovski, Riste; Mitev, Goran

doi:10.1007/978-3-030-11872-3_25

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Impact Of Digital Marketing On Small Businesses1

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2022

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“…(2019), most of the firms have selective approach to marketing activities [20]. Additionally, in another paper it was estimated that the implementation of integrated communication results affect positively the financial performance of the companies [21].…”

Section: Impact Of Digital Marketing On Small Businessesmentioning

confidence: 99%

Digital marketing and the potential for financial growth of small and medium-sized businesses

Mitreva¹,

Arsova²,

Jovanov³

2022

JOE

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The aim of this paper is to provide better understanding of the meaning and the importance of digital marketing. Considering that large organizations are usually of interest when it comes to developing and analyzing marketing theory, this paper focuses on the SMEs. Marketing practices differ between large and small companies, which is the reason why better understanding of marketing practices and marketing planning can help the SMEs in increasing their performance. Hence, small businesses usually lack financial and human resources, which is why digital marketing can help them in better satisfying the needs of the targeted market and to be more efficient than the competitors. Consequently, implementation of the adequate marketing techniques can enhance the success and financial growth of the SMEs.

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Section: Impact Of Digital Marketing On Small Businessesmentioning

confidence: 99%

Digital marketing and the potential for financial growth of small and medium-sized businesses

Mitreva¹,

Arsova²,

Jovanov³

2022

JOE

View full text Add to dashboard Cite

show abstract

Make It Happen: Marketing Processes for Competitive Market Positioning of Firms in Transitional Economy

Abstract: The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.

Cited by 1 publication

References 38 publications

Digital marketing and the potential for financial growth of small and medium-sized businesses

Digital marketing and the potential for financial growth of small and medium-sized businesses

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