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One of the biggest challenges for conservation biology is to provide conservation planners with ways to prioritize effort. Much attention has been focused on biodiversity hotspots. However, the conservation of evolutionary process is now also acknowledged as a priority in the face of global change. Phylogenetic diversity (PD) is a biodiversity index that measures the length of evolutionary pathways that connect a given set of taxa. PD therefore identifies sets of taxa that maximize the accumulation of 'feature diversity'. Recent studies, however, concluded that taxon richness is a good surrogate for PD. Here we show taxon richness to be decoupled from PD, using a biome-wide phylogenetic analysis of the flora of an undisputed biodiversity hotspot--the Cape of South Africa. We demonstrate that this decoupling has real-world importance for conservation planning. Finally, using a database of medicinal and economic plant use, we demonstrate that PD protection is the best strategy for preserving feature diversity in the Cape. We should be able to use PD to identify those key regions that maximize future options, both for the continuing evolution of life on Earth and for the benefit of society.

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Conservation assessment is a rapidly evolving discipline whose stated goal is the design of networks of protected areas that represent and ensure the persistence of nature (i.e., species, habitats, and environmental processes) by separating priority areas from the activities that degrade or destroy them. Nevertheless, despite a burgeoning scientific literature that ever refines these techniques for allocating conservation resources, it isPalabras Clave: aprendizaje social, brecha conocer-hacer, evaluación sistemática de la conservación, planificación de la conservación, selección deárea

The preoccupation of many conservation planners with the refinement of systematic assessment techniques has manifested an "implementation crisis" in conservation planning. This preoccupation has provided systematic assessments with well-tested tools (e.g., area selection algorithms) and principles (e.g., representation, complementarity), but our understanding of these techniques currently far exceeds our ability to apply them effectively to pragmatic conservation problems. The science is informative about where one needs to do conservation, but silent on how to achieve it. Operational models, defined as simplified conceptualizations of processes for implementing conservation action at priority conservation areas, are essential for guiding conservation planning initiatives because they assist understanding of how these processes function. Operational models developed to date have largely been linear, simplistic, and focused on the systematic assessment of biological entities. Experience in the real world indicates that operational models for conducting conservation planning initiatives should explicitly complement a systematic conservation assessment with activities that empower individuals and institutions (enabling) and explicitly aim to secure conservation action (implementation). Specifically, implementing effective conservation action requires that systematic assessments be integrated functionally with a process for developing an implementation strategy and processes for stakeholder collaboration while maintaining a broad focus on the implementation of conservation action. A suite of hallmarks define effective operational models (e.g., stakeholder collaboration, links with land-use planning, social learning, and action research). Greater development and testing of the practical application of operational models should lead to higher levels of effective implementation and alleviate the implementation crisis. Social learning institutions are essential for ensuring ongoing improvement in the development and application of operational models that deliver effective conservation action.

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Research on ecosystem services has grown markedly in recent years. However, few studies are embedded in a social process designed to ensure effective management of ecosystem services. Most research has focused only on biophysical and valuation assessments of putative services. As a mission-oriented discipline, ecosystem service research should be user-inspired and useruseful, which will require that researchers respond to stakeholder needs from the outset and collaborate with them in strategy development and implementation. Here we provide a pragmatic operational model for achieving the safeguarding of ecosystem services. The model comprises three phases: assessment, planning, and management. Outcomes of social, biophysical, and valuation assessments are used to identify opportunities and constraints for implementation. The latter then are transformed into user-friendly products to identify, with stakeholders, strategic objectives for implementation (the planning phase). The management phase undertakes and coordinates actions that achieve the protection of ecosystem services and ensure the flow of these services to beneficiaries. This outcome is achieved via mainstreaming, or incorporating the safeguarding of ecosystem services into the policies and practices of sectors that deal with land-and water-use planning. Management needs to be adaptive and should be institutionalized in a suite of learning organizations that are representative of the sectors that are concerned with decision-making and planning. By following the phases of our operational model, projects for safeguarding ecosystem services are likely to empower stakeholders to implement effective on-the-ground management that will achieve resilience of the corresponding social-ecological systems.adaptive management ͉ land-use planning ͉ social-ecological systems ͉ stakeholder engagement