This research aims to find out the role of media relations in forming positive news on printed media by having a special page for Salatiga news as research focus. This research is a qualitative research by using qualitative descriptive approach. Observation, interview, document collection and photo activities are used to collect data. The result indicates that informal media relations activities are more effective to create positive news about Salatiga government in printed media because it can build good relation between Public Relations practitioners and journalists.
Purpose Due to the high use of mobile devices, the market share of mobile advertisements (Ads) is significantly growing. Although mobile Ads can contact potential customers at any time and in any location depending on their unique demands, one of the biggest problems for advertisers is how to improve customer repurchases with their Ads. The development and empirical support of customer repurchase through mobile Ads context have not been addressed. Therefore, the purpose of this paper is to define and identify the key attributes of customer repurchase in a mobile Ads context. Design/methodology/approach In this research, the set of attributes was derived from a systematic literature review and finalized by applying the Fuzzy Delphi method. To develop a hierarchical model and classify the cause/effect groups among identified key attributes, the Fuzzy mixed approach uses a combination of Fuzzy interpretive structural modeling-decision-making trial and evaluation laboratory. Findings The findings suggest that language, type of website and social media are classified to as essential attributes for improving customer repurchase through mobile Ads. Research limitations/implications The focus of the current research is limited to identify and develop the hierarchical interrelationships between customer repurchase attributes that are unique to the mobile Ads business context. Additional research may be conducted for various media contexts and other products/services categories. Originality/value This study illustrated how multicriteria decision-making techniques could be used effectively using Fuzzy theory to explore the research area of customer repurchase in mobile Ads concept.
Kandri is Gunungpati administrative area in the district, which is located in the city of Semarang in Central Java province which have Kreo Caves Nature Area. The tourist area has now been developed with the construction of dam Artificial Jatibarang which was completed in 2014. The reservoir has sunk acres of farmland, resulting in most of the Kandri citizens lose their livelihoods as farmers, and switch to the efforts in the field of tourism. Kandri rural communities in the development of a tourist village has set up a group called Pokdarwis tourism awareness in the form of a tourism cluster. The tourism cluster not yet have an information system that is capable of managing a data member, as well as a means of product promotion and online sales. This research aims to design a cluster of business information systems, and implement into web technology. System development method used is prototype models. The information system is implemented using the programming language PHP and CodeIgniter framework with a MySQL database. Results of this research is an e-commerce information system that features business profile information management, resource development and asset cluster members. These systems also use social plugins that like facebook as a marketing tool products. Thus, the information system can be used as an online store business clusters, media promotion, and data center can yield information about the development of the classification of business entities SME cluster members, so it can be used by cluster administrators and stakeholdesr in monitoring the business development of its members.
Recent studies have indicated that fake news is always produced to manipulate readers and that it spreads very fast and brings great damage to human society through social media. From the available literature, most studies focused on fake news detection and identification and fake news sentiment analysis using machine learning or deep learning techniques. However, relatively few researchers have paid attention to fake news analysis. This is especially true for fake political news. Unlike other published works which built fake news detection models from computer scientists’ viewpoints, this study aims to develop an effective method that combines natural language processing (NLP) and latent semantic analysis (LSA) using singular value decomposition (SVD) techniques to help social scientists to analyze fake news for discovering the exact elements. In addition, the authors analyze the characteristics of true news and fake news. A real case from the USA election campaign in 2016 is employed to demonstrate the effectiveness of our methods. The experimental results could give useful suggestions to future researchers to distinguish fake news. This study finds the five concepts extracted from LSA and that they are representative of political fake news during the election.
ABSTRAKSalah satu keuntungan dari pelaksanaan Corporate Social Responsibility, reputasi perusahaan akan semakin baik sehingga loyalitas konsumen makin tinggi. Tujuan penelitian adalah untuk menguji pengaruh Corporate Social Responsibility (CSR) pada aspek environmental sustainability terhadap reputasi perusahaan Grand Hyatt Bali. Desain penelitian yang digunakan berdasarkan tujuan adalah penelitian eksplanatori dengan pendekatan kuantitatif. Dalam penelitian ini yang menjadi populasi adalah masyarakat yang ada di Desa Bualu, Kabupaten Badung. Jumlah penduduk Desa Bualu berdasarkan adalah 9521. Berdasarkan pendekatan dari sampel Krejcie dan Morgan diperoleh sampel sebanyak 274 responden. Hasil penelitian menganalisis tentang hubungan 3P (Planet, People dan Profit) terhadap reputasi perusahaan. Aspek planet dan people dari implementasi CSR di pantai Benoa memiliki pengaruh signifkan terhadap reputasi perusahaan Grand Hyatt Bali. Aspek profit pada environmental sustainability CSR pelaksanaan beach cleaning oleh Grand Hyatt Bali tidak memiliki hubungan signifikan terhadap reputasi perusahaan. Hal tersebut dikarenakan kegiatan yang dilaksanakan oleh perusahaan tidak secara langsung memberikan dampak keuntungan, namun murni karena tanggung jawab sosial.Kata Kunci: Corporate Social Responsibility (CSR), Environmental Sustainability, Reputasi Perusahaan. ABSTRACTOne of the advantages of implementing Corporate Social Responsibility, the company's reputation will be better so that customer loyalty is higher. The study aims to examine the effect of Corporate Social Responsibility (CSR) on environmental sustainability aspects of the Grand Hyatt Bali company's reputation. The research design that is used based on the objectives is explanatory research with a quantitative approach. In this research, the population is the people in Bualu Village, Badung Regency. The population-based on Bualu Village is 9521. Based on the approach of the Krejcie and Morgan sample, 274 respondents were obtained. The results of the study analyzed the relationship of 3P (Planet, People, and Profit) to the company's reputation. The planetary and people aspects of implementing CSR on the Benoa beach have a significant influence on the Grand Hyatt Bali company's reputation. The profit aspect of CSR environmental sustainability in implementing beach cleaning by Grand Hyatt Bali has no significant relationship to the company's reputation. That is because the activities carried out by the company do not directly provide a profit impact, but purely due to social responsibility.Keywords: Corporate Social Responsibility (CSR), Environmental Sustainability, Company Reputation
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