A series of highly p-conjugated nonsymmetrical liquid crystals, based on the core 3,5-(disubstituted)-1,2,4-oxadiazole with a shape similar to a hockey stick, were successfully synthesized by convergent Sonogashira coupling reaction between the building blocks of aryl iodides and the corresponding terminal arylacetylenes, using 3-[4-(decyloxy)phenyl]-5-(haloaryl)-1,2,4-oxadiazoles or decyl 4-iodobenzoate (10) and terminal arylacetylenes. This versatile synthetic route yielded luminescent mesogens with smectic and nematic phases, typical of calamitic compounds.In an attempt to optimize molecular properties for display and optical applications, considerable attention has been given to the design and synthesis of liquid crystalline compounds with suitable selection of the core fragment, linking group, and terminal functionality. 1 Highly p-conjugated liquid crystal molecules containing heterocycles have attracted increasing interest in the field of organic light emitting diodes (OLEDs), where electron-deficient heteroaromatic rings can lead to a good charge-transporting materials allied with its inherent self-organization ability, and strong fluorescence. 2 1,3,4-Oxadiazole-based liquid crystals with high thermal stability and very efficient blue luminescence have been synthesized. 3 In addition, the carbon-carbon triple bond is a good spacer group in liquid crystals, which produces a highly p-polarizable and conjugated moiety. Liquid crystals containing a carbon-carbon triple bond are very interesting materials due to their large birefringence, 4 large index of refraction parallel to the director, large electric polarizability and the ability to form optical films transparent in the visible. The Sonogashira coupling 5 between aryl halides and terminal acetylenes, the most common employed synthetic technique to build carbon-carbon triple bonds, has been widely used in the synthesis of functional materials. 6Herein, we report an efficient synthesis of a series of liquid crystalline compounds 1a-f, which possess a 1,2,4-oxadiazole heterocyclic nonsymmetrical core and similar hockey stick shape (Figure 1). 7 In our attempts to gain a better understanding of the chemical structure versus thermal/optical property relationships, different aromatic moieties were linked to the central core by a carbon-carbon triple bond. These aromatic groups [phenyl, 2-naphthyl, 4-(piperazin-1-yl)phenyl, or 4-(alkoxycarbonyl)phenyl], were chosen by considering an elongation of the liquid crystal molecule rod, thus increasing the length-to-breadth ratio, and also an extension in the pconjugated system, with strong electron-donating (e.g., OR, NR 2 ) and electron-withdrawing (e.g., NO 2 , C=O) substituents.The initial synthesis of the intermediates containing the 1,2,4-oxadiazole ring (compounds 6a,b) was carried out as shown in Scheme 1. First, N-hydroxyimidamide 3 was prepared from 4-(decyloxy)benzonitrile (2) 8 by the Tiemann reaction 9 using hydroxylamine hydrochloride, and potassium hydroxide in a methanol-water mixture.The formation of...