Banten is one of the provinces that have many kinds of art, one of Banten art which is kind of folk theater art is ubrug. Art ubrug is a form of dish in which there are elements of music, dance, theater, and fine arts. The young generation must know the art of their respective regions, because with them know the local arts, they will be able to think and feel proud of the wealth of his nation. By introducing ubrug, students will recognize the elements contained in it, such as: taste, inspiration, refinement, manners, manners, and tolerance, and mutual cooperation. The importance of introducing the potential of local area to the students, in this research is expected with the introduction of "ubrug theater people" through integrated art learning model can improve the appreciation and creativity of students in high school in Serang City. This research uses action research method with two cycles, where each cycle consists of four stages, namely: (1) Planning, (2) Acting, (3) Observation, and (4)) Reflecting. From the result of the research, it can be concluded that Implementation of integrated art learning model can increase appreciation and creativity of traditional culture of Banten region by introducing "ubrug theater" in SMA Negeri 8 Kota Serang Banten. In an effort to increase appreciation and creativity of traditional arts and culture of the region can use learning model that can accommodate all elements of art and culture such as the use of integrated learning model of art that can improve the appreciation and creativity of students in cultural arts subjects.

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