Islam mengatur banyak mengenai halal dan haram dalam bidang makanan. Makanan adalah kebutuhan primer yang menunjang aktifitas fisik. Pengetahuan mengenai makanan halal sangat penting bagi masyarakat umum, terutama umat Islam. Secara umum, konsumen Muslim akan memiliki persepsi yang positif terhadap produk makanan yang menggunakan pendekatan halal. Persepsi konsumen dalam menentukan label halal pada makanan berpengaruh positif terhadap keputusan konsumen dalam menentukan minat beli. Indonesia dengan populasi penduduk mayoritas Muslim, tentu akan membawa pengaruh yang besar bagi budaya yang berkembang di Indonesia, terutama dalam budaya konsumsi pangan. Di Indonesia makanan halal sudah diatur oleh Majelis Ulama Indonesia (MUI) yang secara teknis ditangani oleh Lembaga Pengkajian Pangan Obat-obatan (LPPOM) dengan mengeluarkan sertifikat halal dan label halal. Label Halal adalah tanda kehalalan suatu produk. Penelitian ini bertujuan untuk mengetahui hubungan persepsi label halal MUI dengan minat beli produk makanan pada mahasiswa Fakultas Ilmu Kesehatan Universitas Muhammadiyah Surakarta. Penelitian ini merupakan penelitian observasional dengan pendekatan cross sectional. Jumlah subjek penelitian sebanyak 62 dipilih dengan metode propotionate stratified random sampling. Data persepsi sertifikasi halal dan data minat beli diperoleh dengan menggunakan kuesioner di google form. Skala menggunakan skala Likert. Analisis data dengan uji Rank Spearman. Hasil penelitian menunjukkan persepsi label halal MUI responden termasuk dalam kategori rendah (54,8%). Minat beli produk makanan sebagian besar termasuk dalam kategori tinggi (58,1%). Hasil uji Rank Spearman untuk persepsi label halal MUI dengan minat beli produk makanan nilai p=0,000. Ada hubungan persepsi label halal MUI dengan minat beli produk makanan.
Lifestyle changes in a fast-paced direction require producers and consumers to be smart about it. Manufacturers are required to provide products with good quality, not only material but also a series of processes applied in the production process. Four aspects, namely awareness about halal assurance certification, commitment to halal certification, availability of resources, and the last aspect is governance, which is the key to these changes. Halal Assurance Certification is one of the indicators that a product meets the quality criteria as halal food that producers must meet. This study aims to determine the awareness and desire of MSMEs to meet the criteria to apply for Halal Assurance Certification. The variables in the questionnaire to be developed following 11 HC criteria, namely halal policy, halal management team, training and education, materials, products, production facilities, written procedures for critical activities, traceability, procedures for handling products that do not meet the criteria, internal audits, management reviews. Data analysis with descriptive statistical tests, using the Pearson Product Moment correlation coefficient to determine the relationship of the data obtained. Administrative requirements are something that needs to be considered. The limitations of human resources with odd job roles are also obstacles in implementing the administrative system. Those criteria are written procedure criteria for critical activities (WPCA), traceability (T), product handling procedures that do not meet the criteria (PH), internal audit (IA), and review management. The desire of MSMEs to apply for halal certificates is also at a high level. The relationship between consciousness and desire also enters into a strong and moderate relationship in administrative applications. With these conditions, MSMEs assisted by BAZNAS need assistance in applying for halal certificates. Keywords: halal awareness, halal certification, MSMEs, willingness
Keberadaan hutan mangrove di pesisir selatan kota Yogyakarta, kawasan hutan Baros, Bantul turut serta meningkatkan jumlah kunjungan wisatawan. Pengembangan kawasan tujuan wisata semakin digalakkan dengan menggerakkan sarana dan prasarana pendukung, seperti usaha perjalanan, hotel dan rumah makan serta industri-industri kerajinan, makanan khas dan tradisional. Sementara itu, hutan mangrove menghasilkan berbagai macam buah mangrove, salah satunya adalah buah siapi-api (Avicenna marina). Buah ini memiliki potensi untuk diolah sebagai bahan pangan seperti yang telah dilakukan oleh beberapa kawasan hutan mangrove lainnya di Indonesia. Menjawab tantangan tersebut maka dikembangkanlah produk yang memanfaatkan buah mangrove sebagai bahan brownies siapi-api sebagai produk oleh-oleh dari Baros, Bantul. Penelitian ini bertujuan untuk menganalisis kelayakan finansial pendirian industri kecil brownies siapi-api. Metode yang digunakan adalah metode penelitian deskriptif dengan obyek Kelompok Pemuda Pemudi Baros (KP2B), melalui observasi, survey dan wawancara serta metode kuantitatif melalui perhitungan untuk mengetahui kelayakan finansial. Analisis data finansial yang digunakan menggunakan rumus Revenue Cost (R/C), Benefit Cost (B/C), dan Return On Investment (ROI). Hasilnya, analisis kelayakan finansial menunjukkan bahwa R/C sebesar 1,43 yang artinya R/C>1 layak usaha, aspek B/C sebesar 0,43 yang artinya usaha ini layak dijalankan (B/C>0). Aspek yang terakhir yaitu ROI diperoleh sebesar 43%. Dengan demikian, usaha ini layak untuk dilanjutkan.
The implementation of Law Number 33 of 2014 concerning Halal Product Guarantee requires all products circulating in Indonesia to have a halal certificate. Micro businesses must also keep up with these developments. The 2020 Job Creation Law states that the obligation to be halal certified is based on statements from micro and small business actors. Muhammadiyah responded to this scheme by setting a halal pledge for micro and small businesses. To support the statement of the halal pledge which is based on understanding, training activities and assistance for the halal production process are carried out for micro and small businesses. The results of this activity revealed a significant increase in the understanding of MSMEs with an average pre-test score of 36 ± 6.9 and an average post-test score of 72 ± 14.1. In addition, participants were also able to compile the Muhammadiyah halal pledge application form.
Young Muslims comprise a large population in Indonesia. This study analyzes the effect of halal awareness, halal certification, attitudes, subjective norms, perceived behavior controls and vaccine quality on young Muslims’ intentions to use the COVID-19 vaccine. This study involved 699 random respondents from 32 provinces in Indonesia. This research model develops Theory Planned Behavior (TPB) using structural equation modeling (SEM) with partial least squares structural equation modeling (PLS-SEM) data processing tools. The results showed that halal awareness and certificates had a P-value of <0.05 or positively affected Muslims’ attitude towards vaccines. Likewise, halal awareness, attitudes, subjective norms and vaccine quality have a P-value of <0.05 and perceived behavior control has a P-value of <0.10 or positively affects Muslims’ intentions to use vaccines. However, halal certification has a P-value of >0.10 or does not affect their intention to use vaccines. Islamic values remain a consideration for young Muslims in using the COVID-19 vaccine. Therefore, the government needs to include halal aspects in determining policies related to the implementation of vaccinations.
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