The use of logos is often associated with the company's strategy in conveying its business message. Through logos, companies can form an image, identity, and understanding of the community. Logos are generally used by companies as an identity to distinguish them from other companies. The logo is a form of representation of the company's vision and mission that has signs in it. This sign consists of several visual elements, such as line, shape, space, and color. In order to be able to analyze the sign system and the meaning contained in the logo, we need a method so that the meaning contained behind the symbol can be understood. This method is called semiotics. In this study, researchers examined the Bumbu Bamboe logo using a qualitative approach and Charles Sanders Peirce's semiotic method. Pierce distinguishes the relationship between signs and their references into three types of relations, namely: icons, indexes, and symbols. The signs that the author analyzed are pictures of stems and leaves, the words “bamboe”, the words “Since 1968”, and the words “Authentic Recipes”. The role of the Bumbu Bamboe logo is as a corporate identity that describes the company's vision, mission, and goals.
As a tool to create community empowerment, Community of Ketimbang Ngemis invites people to participate in social activities by providing information in the form of messages addressed through their social media accounts. Social campaign activities by Community of Ketimbang Ngemis aim to educate, invite, and awaken the community through information published on social media. However, for example, the speech meaning cannot be released from context. The same speech spoken in different situations has the potential to have different meanings. Therefore, the term of Ketimbang Ngemis raises an ambiguous meaning. If it is analyzed based on denotative meaning, this term has the impression that all elderly and disabled people are always begging. Besides that, it can be seen the use of connotative meaning, the terms contained in the wider community so as not to pity the beggars because begging behavior is lazy behavior, which makes a person become helpless and self-sufficient without any connection with others.
AbstrakPerilaku komunikasi siber menciptakan “budaya” baru bagi pengguna untuk menerima dan membagikan pesan kepada yang lainnya secara berkesinambungan. Istilah komunikasi siber erat kaitannya dengan internet dan viralitas informasi di dunia maya. Viralitas atau virality alias adalah kemampuan untuk mengangkat suatu produk atau konsep secara viral. Viral sendiri merupakan salah satu karakteristik dari internet, yaitu kemampuan untuk berkembang secara eksponensial berkali-kali lipat dalam waktu sangat singkat. Salah satu media berbasis internet yang seringkali menjadikan sebuah informasi menjadi viral adalah YouTube. Konten (video) yang diunggah ke YouTube akan disebarkan link-nya kepada pengguna lain, lalu mereka bisa dengan mudah menyebarkannya lagi, begitu seterusnya. Penelitian ini merupakan penelitian kualitatif yang bersifat deskriptif dan eksplanatif. Penelitian ini dibuat dengan melakukan pengamatan secara langsung baik terhadap media, konten, maupun partisipan komunikasinya. Hasil penelitian menunjukkan bahwa tren baru dalam komunikasi siber ini memberikan gambaran bagaimana sebuah informasi dengan mudahnya menjadi viral, melalui tahapan: like, share, comment, dan subscribe. Kata kunci: komunikasi siber, viralitas informasi, YouTube AbstractThe communication behavior creates a new "culture" for the user to receive and deliver the same message effectively. The term of cyber communication is closely related to virality of information in cyberspace. Virality is the ability to build a product or concept viral. Viral itself is one of the internet, namely the ability to develop repeatedly many times over in a very short time. One of the internet media based on information being viral is YouTube. The content (video) uploaded to YouTube will be distributed to other users, then they can easily spread it again, and so on. This research is a qualitative and descriptive-explanatory research. This research was conducted by observing directly the media, content and communication participation. The results show that this new trend in communication provides information on how information can easily become viral, through stages: like, share, comment, and subscribe. Keyword: cyber communication, virality of information, YouTube
Perpustakaan merupakan sebuah bangunan dan ruangan yang khusus disediakan untuk menyimpan dan mengumpulkan catatan, buku dan dokumen serta sebagai sebuah ruang yang difungsikan untuk kegiatan membaca baca masyarakat. Hingga saat ini perpustakaan yang ada di Indonesia semakin maju dan bertambah bahkan memiliki jumlah yang sangat banyak. Salah satunya adalah perpustakaan daerah milik Pemerintah Kabupaten Sumbawa Barat Nusa Tenggara Barat. Kurangnya minat masyarakat untuk berkunjung dan membaca buku disebabkan beberapa kendala. Agar dapat menarik minat membaca masyarakat di Perpusda KSB, pustakawan perpustakaan melakukan beberapa kegiatan komunikasi pemasaran sosial. Penelitian ini menggunakan pendekatan kualitatif dengan metode pengumpulan data wawancara, observasi, dan metode dokumentasi. Hasil yang didapatkan dari penelitian ini adalah strategi komunikasi pemasaran sosial yang dijalankan di Perpusda KSB diantaranya memanfaatkan media sosial, penggunaan media massa cetak dan elektronik, melaksanakan kegiatan inovatif dan pelayanan perpustakaan keliling. Dalam pelaksanaan komunikasi pemasaran sosial terdapat hambatan-hambatan yang dihadapi yakni ketersediaan sumber daya manusia di bidang ilmu perpustakaan masih minim, pembatasan jumlah sasaran pengunjung karena pandemi Covid 19 dan keterbatasan jangkauan mobilitas.
In this study, the authors chose marketing videos from two well-known sportswear brands, namely Nike and Noore. The reason is that the two brands make hijabs that are intended for Moslem athletes who wear hijab, or Moslem women who wear hijab (hijabers) who want to do sports activities. The authors uses semiotic analysis in this study. By using semiotic analysis, the authors can describe the Nike "Pro Hijab" and Noore videos as a marketing campaign strategy. Then the authors relates the meaning of visual signs from several scenes in each video above, to understand the phenomena studied, such as behavior, perception, and actions in the form of words. By using the Roland Barthes analysis method, there are three meanings of the visual messages in the Nike "Pro Hijab" and Noore marketing videos, namely denotative, connotative, and mythical meanings.
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