This research aimed to identify the factors that influenced the purchase decision in e-commerce. These used factors were brand image, price, and trust which were adopted from the previous research. The research was designed using a quantitative method with accidental sampling. From 200 questionnaires, there were 117 returned questionnaires from respondents who had made online purchases around Jakarta and Tangerang. The data was analyzed using SPSS. The result shows that brand image has positive influences on purchase decision. On the other hand, price and trust do not influence it. Price is the secondary commitment to make a purchase decision. Thus, a lower price does not guarantee the convenience of online shopping. Meanwhile, trust in making online decisions are built from brand image, shop, and strong products in the market place. Those rejected variables are affected by research fields and target samples.

Currently, mobile applications are rapidly developing. One of the most frequently used services by society is online food delivery services. The research intended to scrutinize aspects affecting intentions to use online food delivery services during extraordinary event, like Coronavirus (COVID-19) outbreak in Jabodetabek (Jakarta metropolitan) area. The research adopted TRA (Theory of Reasoned Action) that integrated perceived trustworthiness, perceived relative advantage, perceived risk and attitude toward using to give insights on factors affecting consumers’ intention when using online food delivery services. The data collection was conducted through quantitative, non-probability, purposive sampling method using online questionnaires, that were spread out to all people who have experienced in using online food delivery services at least once, during COVID-19 outbreak (Feb-May 2020). In total, there were valid 127 questionnaires used to analyze the data variables using PLS-SEM method through SMART-PLS 2.0 M3 software. The results find that perceived trustworthiness, perceived relative advantage and perceived risk positively affect consumers’ attitudes toward using. Perceived trustworthiness and attitude toward using positively affects intention to use online food delivery services during Coronavirus outbreak in Jabodetabek area. However, perceived risk negatively affects intention to use online food delivery services during Coronavirus (COVID-19) outbreak in Jabodetabek area.

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PT. Kereta Api Indonesia (Persero), as a monopoly train company in Indonesia, launches KAI Access which has been downloaded by more than 5 million users, but only about 1,1 million users are active. The research intended to determine the relationship between brand experience, brand trust, perceived quality of customer satisfaction, and brand awareness in the minds of KAI Access consumers. The research used primary data with millennial populations by 986.775 and purposive sampling method with 400 KAI Access users spread over 9 Daops (operational areas) of PT. Kereta Api Indonesia in Java with a Partial Least Square (PLS) analysis approach. The results show that brand experience and perceived quality have a positive effect on customer satisfaction while brand trust has a negative effect. Whereas customer satisfaction and brand experience are directly proportional to brand awareness.