Role of User-Generated Content, Key Opinion Leader, Virtual Community, and Culture in Shaping Pro-Environmental Behavior: Propositions and Conceptual Framework

Sanjaya, Daniel; Furinto, Asnan; Hamsal, Mohammad; Kartono, Rano

doi:10.32535/jicp.v5i1.1470

Cited by 3 publications

(6 citation statements)

References 69 publications

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“…The theory posits that individuals are more susceptible to persuasion when the primary source is perceived as credible. According to Sanjaya et al (2022), the persuasiveness of information delivery is positively correlated with the credibility of the source. 12 According to Silalahi et al (2021), individuals are more likely to place trust in and respond positively to communications conveyed by professionals within their respective fields.…”

Section: Source Credibility Modelmentioning

confidence: 99%

“…12 According to Silalahi et al (2021), individuals are more likely to place trust in and respond positively to communications conveyed by professionals within their respective fields. The credibility of an individual plays a significant role in influencing the audience to make decisions or take actions aligned with the communicated message (Chan & Misra, 1990;Sanjaya et al, 2022;Silalahi et al, 2021;Steensma, 2015).…”

Section: Source Credibility Modelmentioning

confidence: 99%

“…In previous studies, the role of key opinion leaders (KOLs) has consistently been recognised as a significant component that exerts effect on the achievement of desired objectives (Jin et al, 2023;Kroes et al, 2011;M. Liu et al, 2022;Sanjaya et al, 2022;Sharara et al, 2011;Xiong et al, 2021;Yuanita, 2021). Limited research has been conducted on the KOL factor, with a predominant focus on the perspective of artists (Harris & Ruth, 2015;Mehwish et al, 2021).…”

Section: Source Credibility Modelmentioning

confidence: 99%

“…The influence of Key Opinion Leaders (KOLs) on donors' willingness to engage in charitable financing has been examined in several studies (Jin et al, 2023;Kroes et al, 2011;M. Liu et al, 2022;Sanjaya et al, 2022;Sharara et al, 2011;Xiong et al, 2021;Yuanita, 2021).…”

Section: Influence Of the Key Opinion Leader's Relationship With Phil...mentioning

confidence: 99%

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The Antecedents and Consequences Pertaining to the Intention to Engage in Philanthropic Activities

Ulza,

Kuncoro,

Furinto

et al. 2024

RGSA

Self Cite

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Purpose: The objective of this study is to examine the extent to which the advancement of this theory can shape philanthropic intentions and directly influence philanthropic activities in Indonesia. Theoretical Framework: There is an expectation that this theoretical framework will offer a resolution to the issue of philanthropy in Indonesia, which has thus far fallen short of achieving the desired philanthropic potential of 200 trillion Indonesian Rupiah. The role of non-profit institutions in soliciting donors to facilitate philanthropic endeavours, which in turn contribute to economic and social development in Indonesia, is currently not substantial. This is in contrast to the global agenda set by the Sustainable Development Goals (SDGs). Methods: The research focuses on examining the population of donors from various generations. The criteria for selecting the sample include identifying the province with the highest level of generosity and ensuring representativeness. Additionally, the study pays attention to the level of object funding. The purposive sampling method is employed to select participants, and the analysis design involves the use of multivariate Structural Equation Modelling (SEM). Results: This study focuses on the examination of generosity in Indonesia through the lenses of many theoretical frameworks, including generosity theory, planned behaviour theory, brand theory, social identity theory, and need of affiliations. Conclusion: This study will hopefully provide advantages from both theoretical and scientific perspectives. The acquisition of knowledge and the cultivation of scientific reasoning are crucial in advancing our understanding of various concepts within the field of marketing.

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Section: Source Credibility Modelmentioning

confidence: 99%

Section: Source Credibility Modelmentioning

confidence: 99%

Section: Source Credibility Modelmentioning

confidence: 99%

Section: Influence Of the Key Opinion Leader's Relationship With Phil...mentioning

confidence: 99%

See 2 more Smart Citations

The Antecedents and Consequences Pertaining to the Intention to Engage in Philanthropic Activities

Ulza,

Kuncoro,

Furinto

et al. 2024

RGSA

Self Cite

View full text Add to dashboard Cite

show abstract

“…Climate change had become an issue since its occurrence in the past decades. As stated by Sanjaya, Furinto, Hamsal, and Kartono (2022) that climate change is one of the environmental issues that is of main concern. Even though the effects at first were calm and negligible, recently those are obviously seen and harmed our surroundings.…”

Section: Introductionmentioning

confidence: 99%

The Implementation of Sustainable Finance: A Case Study in Bank Performance

Alessandro¹,

Maski²,

Pangestuty³

2023

IJAFAP

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The idea of sustainability was risen according to climate change since the beginning of industrialization in the 18th century. As consequence, the effect will be physical disasters that lead to disadvantages for businesses. The role of banking as an intermediary makes it an agent of trust. Thus, the proper business conduct of its practice is an obligation. Attempts for green finance can be seen by the SRI KEHATI index which has the 25 most favorable issuers that mostly apply ESG criteria. This study conducts an analysis of KBMI 4 banks and then analyze the relation of ESG score compared to the financial performance, i.e NPM, ROA, and ROE from the 2017 to 2021 periods. The result shows that there is a correlation between the performance indicated by the ESG score to the financial performance of each issuer. The results showed that ESG and NPM, ROA, and ROE do not have significant relation. It was because there was no direct correlation between the ESG and the independent variables. Both, ESG and independent variables are indicators of a company's performance. Needs further study to connect those two to find how strong the scoring is affecting a company's performance, especially in the profitability ratio.

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The Impact of Social Media and Key Opinion Leader on the Purchasing Behaviour in the Food and Beverage Industry in Malaysia

Ng,

Ong,

Oan

et al. 2023

JCDA

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In order to survive in the food and beverage (F&B) industry in this modern era, one of the most strategic ways is to expose the brand through social media and Key Opinion Leaders (KOLs). This research paper aims to investigate the impact of social media and KOLs on purchasing behaviour in the Malaysian food and beverage industry. The quantitative research method was applied and a survey questionnaire via Google Forms was distributed to samples consist of 120 consumers in Malaysia. The findings showed that social media and KOLs significantly affect the consumers' purchasing behaviour in Malaysia's F&B industry. However, KOLs are more influential than social media in stimulating purchasing behaviour in the F&B industry among Malaysian. Accordingly, F&B businesses is strongly suggested to develop their brand existences in social media, including creating engaging and informative content, responding promptly to customer feedback, and building a loyal following of brand advocates. By leveraging social media analytics, businesses in the food and beverage industry can gain more insights related to customer behaviour and preferences to enhance their marketing strategies and product offerings.

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Role of User-Generated Content, Key Opinion Leader, Virtual Community, and Culture in Shaping Pro-Environmental Behavior: Propositions and Conceptual Framework

Cited by 3 publications

References 69 publications

The Antecedents and Consequences Pertaining to the Intention to Engage in Philanthropic Activities

The Antecedents and Consequences Pertaining to the Intention to Engage in Philanthropic Activities

The Implementation of Sustainable Finance: A Case Study in Bank Performance

The Impact of Social Media and Key Opinion Leader on the Purchasing Behaviour in the Food and Beverage Industry in Malaysia

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