Attitudes and behaviors related to online banking, levels of customers to technology acceptance and information affected from multiple nested factor structures such as socio-psychological factors and risk perception. Therefore, in this study, a structural equation model is proposed to portrayed the mentioned structure of complex relationship. Proposed structural equation model, associated with technology acceptance model and the theory of planned behavior, tried to explain customers intentions and behaviors of the use of online banking. In the analysis results, the proposed model can be used to explain the behavior of internet banking. In particular the ‚Subjective Norm‛ and ‚Perceived Ease of Use‛ is determined to be important factors in the development of positive attitudes related to internet banking. In addition, ‚Perceived Behavioral Control‛, it was identified that a significant impact on the intention to use internet banking. In addition, perceived behavioral control was determined to be of significant impact on the intention to use internet banking.
This study was undertaken to investigate the complaint behaviour exhibited by university students due to dissatisfactions they experienced after purchasing electronic, food and textile products by using a proposed Structural Equation Modelling (SEM). For this purpose, measurements are performed onan interval scale by using the 5-point Likert in order to measure the agreement level of 329 university students on attitude and behaviour statements oriented at complaints. There are 7 factors in the research model including alienation related with complaint (ALN) and controllability (CON) as exogenous latent variables; perceived value of complaint (VAL), the "complaint will be successful" faith (LKH), complaint intention (CI), explicit complaint behaviour (ECB) and implicit complaint behaviour (ICB) as endogenous latent variables. In this study, the effect of alienation of students from the company they shop and of their belief in controllability of the company on general complaint attitudes and complaint behaviours are tested with 13 hypotheses for electronic, food and textile products separately, and the obtained results are compared. In relation to the three groups, research findings have shown the same results for certain hypotheses and different results for certain other hypotheses.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.