ABSTRAKPerubahan gaya hidup, kebiasaan, dan trend dalam menikmati serta mengkonsumsi makanan pada kalangan remaja maupun dewasa, membuat para pebisnis kuliner semakin kreatif menuangkan ide-ide baru mengenai restoran, salah satunya adalah Restoran Eat Happens. Penelitian ini membahas tentang desain interior sebagai medium komunikasi nonverbal restoran Eat Happens dalam membentuk reputasi. Hal ini dilakukan dengan tujuan memahami bagaimana penggunaan desain interior untuk membentuk reputasi restoran Eat Happens. Desain interior suatu restoran diharapkan sesuai dengan konsep restoran itu sendiri agar mencerminkan identitas restoran sehingga menjadi suatu ciri khas dan membentuk reputasi yang baik di benak konsumen. Penelitian ini menggunakan teori masyarakat konsumsi dan dilengkapi dengan teori reputasi, komunikasi nonverbal dan desain interior. Metode penelitian yang digunakan adalah metode kualitatif deskriptif. Dalam penelitian ini, desain interior industrial-vintage pada restoran Eat Happens mampu menarik perhatian konsumen kemudian konsumen merasa nyaman dan percaya untuk datang mengkonsumsi produk serta suasana restoran. Selanjutnya, konsumen akan terus memberikan timbal balik yang baik kepada restoran dengan bersedia merekomendasikan kepada keluarga dan kerabatnya yang secara tidak langsung dapat membentuk reputasi restoran Eat Happens dimata masyarakat. Penggunaan desain interior dianggap menjadi penting untuk memberikan kesan pertama yang baik kepada konsumen, dan menjadi sebuah komunikasi nonverbal restoran kepada konsumen yang dapat membentuk reputasi restoran Eat Happens. Kata-kata Kunci: Desain interior; komunikasi nonverbal; masyarakat konsumsi; reputasi; restoran eat happens ABSTRACTThe changing lifestyle, habits, and trends in enjoying and consuming food by teenagers and adults make culinary businesses more inventive in creating new ideas for restaurants. One example is Eat Happens Restaurant. This research is about interior design as a medium of nonverbal communication in forming a reputation at restaurant Eat Happens. The purpose is to understand how interior design can be used in forming reputation at Eat Happens restaurant. Interior design of a restaurant is to reflect the identity restaurant and form a good reputation in consumer's mind. This research uses theory of Consumer Society, Reputation Theory, Nonverbal Communication and Interior Design. The methodology research used is qualitative descriptive. In this research, industrial-vintage style interior design at Eat Happens restaurant is able to attract consumers attention and that consumers feel comfortable and confident to come and consume products and enjoy the restaurant atmosphere. Next, consumers will continue to give good feedback to restaurant and are willing to recommend to their families and friends which can form a reputation for Eat Happens restaurant among the public. The use of Interior Design is considered to be important for giving a good first impression to consumers, and becoming a restaurant nonverbal communication to consu...
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