PurposeThe retail boom in India brings tremendous opportunities for foreign as well as domestic players. The changing lifestyle of the Indian consumer makes it imperative for the retailers to understand the patterns of consumption. The changing consumption patterns trigger changes in shopping styles of consumers and also the factors that drive people into stores. Hence, the key objective of this paper is to uncover the motives that drive young people to shop in departmental stores or malls.Design/methodology/approachA sample of 115 students has been taken and their responses have been gauged through a personally administered, structured questionnaire.FindingsThe results reveal that the Indian youth primarily shop from a hedonic perspective. They importantly serve as new product information seekers, and the retailing firms can directly frame and communicate the requisite product information to them.Originality/valueAs not much work in India has been done in this context, the paper seeks to provide fruitful insights into the motives of Indian youth that can benefit academics as well as marketers.
Visual information is fundamental to how we appreciate our environment and interact with others. The visual evoked potential (VEP) is among those evoked potentials that are the bioelectric signals generated in the striate and extrastriate cortex when the retina is stimulated with light which can be recorded from the scalp electrodes. In the current paper, we provide an overview of the various modalities, techniques, and methodologies which have been employed for visual evoked potentials over the years. In the first part of the paper, we cast a cursory glance on the historical aspect of evoked potentials. Then the growing clinical significance and advantages of VEPs in clinical disorders have been briefly described, followed by the discussion on the earlier and currently available methods for VEPs based on the studies in the past and recent times. Next, we mention the standards and protocols laid down by the authorized agencies. We then summarize the recently developed techniques for VEP. In the concluding section, we lay down prospective research directives related to fundamental and applied aspects of VEPs as well as offering perspectives for further research to stimulate inquiry into the role of visual evoked potentials in visual processing impairment related disorders.
Background:Leprosy involves peripheral nerves sooner or later in the course of the disease leading to gross deformities and disabilities. Sadly, by the time it becomes clinically apparent, the nerve damage is already quite advanced. However, if the preclinical damage is detected early in the course of disease, it can be prevented to a large extent.Materials and Methods:We conducted an electrophysiological pilot study on 10 patients with clinically manifest leprosy, in the Dermatology Department of Mahatma Gandhi Institute of Medical Sciences, Sewagram. This study was done to assess the nerve conduction velocity, amplitude and latency of ulnar and median nerves.Results and Conclusion:We found reduced conduction velocities besides changes in latency and amplitude in the affected nerves. Changes in sensory nerve conduction were more pronounced. Also, sensory latencies and amplitude changes were more severe than motor latencies and amplitude in those presenting with muscle palsies. However, further studies are going on to identify parameters to detect early nerve damage in leprosy.
The results of a cross-sectional anthropometric survey of 1,643 well-nourished girls, from birth to 20 years, from the city of Delhi (India) are reported. The standardized measurements of body weight, height/crown-heel length, sitting height/crown-rump length, biacromial and bicristal diameters, head circumference, chest girth, upper arm girth, calf girth and skinfolds at biceps, triceps, and subscapular regions were taken for each subject. Medians fall between the 10th and 25th percentiles of National Center for Health Statistics (NCHS) reference data for height and the 10th and 50th percentiles for weight. The mean height and weight of the present girls are above the national reference values given by Indian Council of Medical Research (ICMR). Means and standard deviations of the weight/height ratio and body mass index (BMI) are also presented. The height/weight ratio increases continuously with age to 18 years. The mean values of the BMI, however, decrease to 6 years, rising afterward to adulthood. Median ages of eruption of deciduous and permanent teeth are presented. The first deciduous tooth to emerge in present girls is mandibular I at 7.6 months. The sequence of emergence based on ascending median ages is I , I , M , C, and M for both maxillary as well as mandibular deciduous teeth. The permanent set of dentition starts with the emergence of mandibular M at 5.75 years. Despite the rapid physical growth of American and British girls, the present girls are ahead in dental emergence and show earlier emergence of maxillary and mandibular permanent premolars, suggesting a genetic basis for the emergence of deciduous and permanent teeth. Partial correlation coefficients with age constant between height and the number of erupted deciduous and permanent teeth are positive and significant, reflecting an association, to some degree, with height and weight. © 1992 Wiley-Liss, Inc.
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