Uncovering retail shopping motives of Indian youth

Kaur, Pavleen; Singh, Ramji

doi:10.1108/17473610710757491

Cited by 89 publications

(68 citation statements)

References 18 publications

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“…19,20,90,99 Mall involvement for the current research suggests that age was an important predictor. Younger consumers may be more inclined to spend time in malls, as malls offer products, brands and entertainment facilities that match their lifestyle.…”

Section: Discussionmentioning

confidence: 61%

Influence of mall attributes and demographics on Indian consumers’ mall involvement behavior: An exploratory study

Khare

2012

J Target Meas Anal Mark

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Arpita Khareis a Faculty in Indian Institute of Management Rohtak, Haryana. She has a MBA degree in Marketing and DPhil in International Management. Her research interests span over consumer behavior, retailing, services marketing and supply chain management.ABSTRACT There has been a signifi cant growth of malls in India in the past two decades . The current research studies predictors to Indian consumers ' mall involvement with respect to mall attributes and demographic factors. Kapferer and Laurent ' s CIP was adapted to study consumers ' mall involvement. The fi ndings postulate that demographic factors (household income, age, gender) and mall factors (service and ambience) infl uence consumers ' mall involvement . The involvement predictors can help in planning mall ambience and assortment. This study attempts to fi ll the research gap on Indian consumers ' mall shopping behavior with respect to their involvement with mall attributes. The fi ndings can be helpful to mall managers and developers in mall-planning strategies.

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Section: Discussionmentioning

confidence: 61%

Influence of mall attributes and demographics on Indian consumers’ mall involvement behavior: An exploratory study

Khare

2012

J Target Meas Anal Mark

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“…Impulse purchases are likely encouraged in a pleasant shopping atmosphere (Crawford & Melewar, 2003;Kaur & Singh, 2007). Mattila and Wirtz (2008) observed over-stimulating in-store environment (pleasant music background, warm colors, fragrance, scents, etc.,) positively influences impulse buying.…”

Section: Literature Reviewmentioning

confidence: 99%

Impulse buying behavior of Vietnamese consumers in supermarket setting

Cho¹,

Ching²,

Luong³

2014

IJRSM

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The goal of this paper is to identify factors affecting consumer impulse buying behaviors at supermarkets in Vietnam. Impulse purchase or impulse buying portrays purchases that shopper makes without any intention planned before shopping trip. This study attempts to analyze the impact of various variables extracted from internal, external, demographics, social perspectives on consumer impulse buying behavior. Quantitative questionnaire is used to measure responses of participants. The statistical analysis method employed in this study is Factor Analysis using SPSS software. This consumer behavior is on a great rise due to pricing strategies, store characteristics, situational factors and promotional activities. At the end of this paper, a set of suggestions is outlined to be investigated in the subsequent research works.

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“…Park et al, (2006) found that impulsive buyers are consumers with hedonistic characteristics and diligently follow fashion trends; they gain pleasure and happiness from finding the products they want. Kaur & Singh (2007) found that teenagers, when they shopped, got a pleasurable and sensoric stimulation that influenced their impulse buying. Silvera et al, (2008) stated that impulsive buying was influenced by the consumers' positive emotions.…”

Section: Ruswanti 83mentioning

confidence: 99%