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The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e., augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Companies have begun to notice the impact of the metaverse and how it may help maximize profits. The purpose of this paper is to offer perspectives on several important areas, i.e., marketing, tourism, manufacturing, operations management, education, the retailing industry, banking services, healthcare, and human resource management that are likely to be impacted by the adoption and use of a metaverse. Each includes an overview, opportunities, challenges, and a potential research agenda.

Purpose – The purpose of this study was to understand the knowledge sharing in projects based on knowledge flow patterns. The impact of attrition, thereby leading to a loss of tacit knowledge, inability to capture and reuse knowledge and inability to understand the knowledge flow patterns, which leads to lack of structured workspace collaboration, are frequently faced challenges in organizations. The change in knowledge sourcing behaviors by the current generation workforce has a high reaching impact in driving collaboration among employees. Design/methodology/approach – This paper attempts to study this impact and identify means to improve the effectiveness of collective knowledge sharing via social computing platforms. As part of this study, customized solutions are devised based on knowledge flow patterns prevalent in teams. Knowledge network analysis (KNA), a socio-metric analysis, is performed to understand knowledge flow patterns among employees in a team which helps understand the relationships between team members with respect to knowledge sharing. KNA helps in understanding ties and interactions between human and system resources. Findings – Significant changes were observed in knowledge sourcing and sharing behaviors. Capture of the tacit knowledge of employees further resulted in reducing the impact of knowledge attrition. For instance, targeted communities of practice (CoPs) based on the presence of cliques within teams enabled teams to complete projects effectively and efficiently. Practical implications – The results are used to identify push and pull networks to enable effective knowledge management (KM). Results of this study reveal that analyzing knowledge flow patterns in a team and deploying a customized social computing platform that is tailored to address the needs of specific knowledge flow patterns within that team, significantly enhances collaborative sharing as opposed to a standardized “one-size-fits-all” platform. Originality/value – This paper is an original creation after research by the authors for a continuous assessment of KM within the organization.

PurposeThere is always a need to discover how a paradox between a customer’s desire for a more personalized experience and their privacy and security concerns would shape their intention to continue using contactless payment methods. However, personalization–privacy paradox has not been well-covered over the area of contactless payment. Therefore, this study aims to empirically examine the impact of personalization–privacy paradox on the customers’ continued intention (CIN) to use contactless payment.Design/methodology/approach – The empirical part of the current study was conducted in Saudi Arabia by collecting the primary data using online questionnaire from a convenience sample size of 297 actual users of contactless payment methods.FindingsBased on structural equation modeling, personalization and privacy invasion were approved to significantly impact perceived value of information disclosure (PVD). Strong causal associations were confirmed between perceived severity, structural assurance and response cost with privacy invasion. Finally, both PVD and privacy invasion significantly predict CIN.Research limitations/implicationsThere are other important factors (i.e. technology interactivity, technology readiness, social influence, trust, prior experience, etc.) were not tested in the current study. Therefore, future studies would pay more attention regarding the impact of these factors. The current study data were also collected using a convenience sample of actual users of contactless payment methods. Therefore, there is a concern regarding the generalizability of the current study results to other kind of customers who have not used contactless payment.Originality/valueThis study has integrated both personalization–privacy paradox and protection motivation theory in one model. The current study holds value in providing a new and complete picture of the inhibitors and enablers of customers’ CIN to use contactless payment, including new types of inhibitors. Furthermore, personalization–privacy paradox has not been fully examined over the related area of Fintech and contactless payment in general. Therefore, this study was able to extend the theoretical horizon personalization–privacy paradox to new area (i.e. contactless payment) and new cultural context (Saudi Arabia).