Dressing post-operative hypospadias using a glove finger is technically easy to apply, inspect, and remove; gives uniform compression; is cheap and easily available; prevents contamination; and does not slip like ordinary dressings.
Today, all major brands are engaging their stakeholders through online and offline brand communities, fan clubs and social media groups, with the objective of attracting the right audience. Brand communities have gained importance as a branding tool for marketers because they offer values difficult to capture elsewhere. An engaged community transports results in numerous areas of the business. The principal objective of this article is to explore brand communities of radiologist and how these communities enhance brand engagement in medical equipment industry. The article has used a single cross-sectional descriptive design and is based on the data collected from 152 users of a large medical products company that comprised product managers from partner industries and radiologists across India. The results from this study confirm the proposed model of interactions between variables and revealed significant relationships between brand communities and brand engagement. The study highlights the significance of brand communities and their usage to enhance brand engagement, in high-value and high-risk product market. The instruments used for the study are validated for the constructs of brand trust, satisfaction, community and engagement.
With the increasing implementation of technologies like Artificial Intelligence, Machine Learning and sophisticated data analysis algorithms, the process of decision-making and recommendations is being automated with more emphasis on a trained system to generate valuable required outcomes. Taking into consideration the aspect of how the mechanism of any computer-based decision-making process takes the order, this paper aims at understanding the possibility of bias in any output, which may, further, become a cause for bias in the real world. This paper tries to address a stepwise approach to discovering the factors of how such a bias can be quantified and presents a view of the impact parameters for various stakeholders while trying to process an approach for the overall fairness of the system.
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