The possible future challenge for food agriculture development led to the transition from conventional to modern agricultural management using smart farming technology (SFT). Some factors detaining the use of SFT for food commodities, specifically in small farmers’ communities, are global climate change, low-quality human resources of farmers, and extension workers. Small farmers generally have relatively small land, limited access to capital and farming input, and grow different kinds of commodities according to seasons. This research examined the adoption readiness in using SFT for three food commodities in Aceh Province, Indonesia, namely rice, maize, and potatoes. The sample comprises 70 farmers per commodity and 48 extension workers, obtained through the quota sampling method, culminating in 258 respondents. The readiness measurement for SFT adoption was conducted by introducing various models, images, videos, and RITX applications. The collected data were investigated and analyzed using the Mann–Whitney and Kruskal–Wallis for two or more categories. The result showed that both farmers and extension workers have a positive perception of the application of SFT. However, in terms of readiness, farmers have a relatively lower readiness level than the extension workers due to their low capacity. This means it is essential to focus on the economic and capacity building of farmers by providing them with appropriate SFT devices to overcome the high investment cost and provide the technical skill for its application to overcome this situation.

In developing countries, farming businesses are dominated by small-scale farmers with limited resources. Such farmers are subjected to high risks, influencing the success rate of their agricultural endeavors. This study, conducted in Aceh Province, Indonesia, measured the risk tolerance among six groups of farmers with businesses based on the following seasonal commodities: paddy, corn, soy, chili, potato, and tomato. A total of 360 respondents were surveyed and 54 key respondents interviewed. A Likert scale was used to assess the risk tolerance levels of the farmers, and ordinal regression analysis to analyze the factors influencing risk tolerance. Paddy, chili, and potato farmers had a relatively high tolerance to farming risks, whereas corn and tomato farmers showed a moderate tolerance. Soy farmers were classified into the low risk tolerance category. Ordinal analysis indicated that the risk tolerance of farmers in each commodity group was influenced by specific factors. Overall, it was found that the farmers' attitudes to risk tolerance were significantly affected by the following factors: experience, education, farming income, capital, land status, and land size. An intervention strategy including improvements in the curriculum, actors, network, scope of clusters, and technology are among the strategies required to positively improve farmers' perceptions and increase their tolerance to farming risks.

Hasil penelitian ini menunjukkan bahwa untuk uji normalitas diketahui masing-masing variabel berdistribusi normal, hasil uji asumsi klasik untuk masing-masing variabel diketahui tidak terpengaruh oleh autokorelasi, multikolinearitas dan heteroskedastisitas. Adapun hasil regresi linier berganda, pengujian parsial dan simultan menunjukkan bahwa variabel produksi, harga teh tingkat konsumen, dan nilai tukar dolar berpengaruh signifikan terhadap peningkatan volume impor teh. Hasil nilai R-Square yang diperoleh sebesar 57,5% menunjukkan bahwa variabel produksi, harga teh tingkat konsumen dan nilai tukar dolar cukup untuk menjelaskan pengaruh fluktuasi volume impor. Masih ada 42,5% variabel yang mempengaruhi volume impor di Indonesia.

Abstrak – Dewasa ini, dunia usaha mengalami perkembangan yang sangat pesat, khususnya untuk perusahaan sejenis roti. Mereka di tuntut untuk memiliki suatu keunikan tersendiri yang dapat memikat konsumen. Perusahaan harus mampu membuat perencanaan pemasaran yang baik demi mendapat pencitraan yang positif di benak konsumen. Yaitu dengan cara meningkatkan  pencitraan  terhadap merek,  kualitas  produk  dan  promosi  sehingga  kepuasan  konsumen menjadi tujuan utama perusahaan serta senantiasa memberikan ciri pembeda dengan produk pesaing. Penelitian ini bertujuan untuk melihat bagaimanakah pengaruh citra merek, kualitas produk, dan promosi terhadap kepuasan konsumen produk rotiboy di Kota Banda Aceh. Adapun metode analisis yang digunakan adalah Regresi Linier Berganda. Hasil Regresi Linier Berganda menunjukkan bahwa citra merek, kualitas produk dan promosi secara serempak berpengaruh positif atau signifikan terhadap kepuasan konsumen produk rotiboy di Kota Banda Aceh. Sedangkan, secara parsial citra merek dan kualitas produk berpengaruh positif atau signifikan terhadap kepuasan konsumen produk rotiboy di Kota Banda Aceh. Sedangkan promosi tidak berpengaruh positif atau signifikan terhadap kepuasan konsumen produk rotiboy di Kota Banda Aceh. The Influence of Brand Image, Product Quality And Promotion of Rotiboy’s Consumer Satisfaction In The City of Banda AcehAbstract – Nowadays, business sectors are rapidly expanding, especially bread companies. For those companies, uniqueness is a need in attracting the customers. They should have a good marketing plan in order to create a positive image of the companies. A good marketing plan includes building a strong brand image, improving product quality, and promoting. Customer satisfaction is the main goal of most of the companies. Therefore, they keep showing their unique  characteristics that are different with the others’. The objective of this research was to identify the effect of brand image, product quality, and promotion on the satisfaction of Rotiboy’s costumer in Banda Aceh. Multiple liniar regression was used in the process of data analisys. The results showed that brand image, product quality, and promotion simultaneously affected the satisfaction of Rotiboy’s costumer in Banda Aceh. The Correlation was positive and significant. In addition, brand image and product quality partially effected the satisfaction of Rotiboy’s costumer in Banda Aceh while promotion did not. The correlation was also positive and signifcant

Abstrak - Penelitian ini bertujuan untuk mengetahui atribut arang tempurung kelapa yang memiliki skor tertinggi pada keputusan konsumen dalam menggunakan arang tempurung kelapa dan penelitian ini juga bertujuan untuk melihat faktor – faktor apa saja yang memiliki hubungan signifikan dengan keputusan konsumen dalam menggunakan arang tempurung kelapa pada beberapa usaha kuliner di Kota Banda Aceh. Populasi yang digunakan dalam penelitian ini adalah konsumen yang menggunakan arang tempurung kelapa pada usaha kulinernya yaitu pengusaha ikan bakar, ikan tongkol panggang dan mie arang. Sampel pada penelitian ini sebanyak 30 responden dengan metode yang digunakan adalah metode sampling kuota dimana penetuan sampel dari populasi yang memiliki cirri-ciri tertentu sampai jumlah (kuota) yang diinginkan. Metode analisis yang digunakan adalah analisis multiatribut Fishbein dimana metode ini digunakan untuk melihat atribut pada arang tempurung kelapa yang memiliki skor tertinggi pada sikap konsumen dalam menggunakan arang tempurung kelapa pada usaha kulinernya. Sedangkan untuk melihat faktor – faktor yang memiliki hubungan signifikan dengan keputusan konsumen digunakan metode Uji Korelasi Spearman Rank. Berdasarkan hasil analisis bahwa atribut kualitas merupakan atribut yang memiliki skor tertinggi pada keputusan konsumen dalam menggunakan arang tempurung kelapa sedangkan faktor-faktor yang memiliki hubungan dengan keputusan konsumen dalam menggunakan arang tempurung kelapa adalah faktor  jenis pekerjaan yang memiliki hubungan positif dan faktor kelompak acuan memiliki hubungan yang negatif dengan keputusan konsumen dalam mengunakan arang tempurung kelapa .Analysis Consumer Attitudes And Factors Affecting The Decision Of Consumers In Using Charcoal Coconut Shell On Some Type Of Business To Eat In Banda AcehAbstract. This study aims to determine the attributes of coconut shell charcoal that has the highest score on the decisions of consumers in using coconut shell charcoal and this study also aims to look at what factors are having a significant relationship with the consumer’s decision to use coconut shell charcoal on several culinary efforts in the city of Banda Aceh.  The population used in this study is the consumer who uses coconut shell charcoal in the culinary business,  namely employers grilled fish,  grilled tuna and noodles charcoal.  Samples in this study were 30 respondents to the method used is the method Proportionate Stratified Random Sampling,  which is used to determine the number of samples come from populations that have a member or element is not homogeneous and stratified The analytical method used is the analysis of multi-atribut Fishbein where this method is used to view the attributes of the coconut shell charcoal that has the highest score on consumer attitudes in using coconut shell charcoal in the culinary business.  As for seeing the factors that have a significant relationship with the consumer's decision to use correlation test methods Spearman Rank.  Based on the analysis that the quality attributes are attributes that have the highest score on the decisions of consumers in using coconut shell charcoal while the factors that have a relationship with the consumer’s decision to use the coconut shell charcoal is a factor in the type of work that has a significant relationship and factor reference group does not have a relationship significantly with the decision of consumers in using coconut shell charcoal.