This study aims to determine the religious practice of STIT BB SU students through da'wah on social media and the effectiveness of STIT BB SU students in accessing da'wah on social media. The approach and method used in this study is qualitative, while the data collection techniques were obtained through observation, interviews, and documentation. The informants of this research are STIT BB SU students. Data analysis was carried out by collecting data, reducing data, presenting data, and verifying data and then formulating conclusions from the results of the study. The findings in this study, namely the religious practice of STIT BB SU students after accessing da'wah on social media through smartphones is that they understand what they see and hear, da'wah on social media has a positive impact and can practice it even more from the preachers they like. With social media da'wah, their doubts will be answered completely with verses, hadiths and the opinions of priests of schools, with this da'wah it can also change bad morals for the better and this is a very positive impact in the practice of religion, and the effectiveness of STIT BB SU students accessing da'wah on social media is very useful to implement, after hearing the da'wah on social media their lives feel better, they also understand about what is lawful and what is unlawful, good and bad, further improve the practice of sunnah and make them put their trust in God. Accessing da'wah through social media is very effective because it can achieve the expected goals in the purpose of preaching in Islam.
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