Background The coronavirus disease 2019 (COVID-19) pandemic has caused uncertainty in many economic sectors. An entrepreneurial leadership style can become an alternative method of leadership for facing uncertainty. Methods This study uses secondary data from the Scopus website as samples. The samples are papers from Indonesia, China, and the USA. Data were collected through the Scopus website, using keywords entrepreneurial and leadership, saved into a CSV file, and processed using VOSviewer. The findings were analyzed using a systematic search. Results Entrepreneurial leadership as a topic was more prevalent in China than Indonesia and the USA. There were 101 papers from Chinese authors, 28 from Indonesian authors, and 575 from USA authors. However, there was no topic of entrepreneurial leadership connected to the strings of the topic of COVID-19. This study also found that inclusive leadership was used in China and local government leadership was used by the USA government to anticipate the impact of COVID-19. Conclusions Entrepreneurial leadership was not used for COVID-19 pandemic management in USA, China, and Indonesia as a research trend.
The purpose of this research was to determine to what extent service quality affected purchase decisions at Cv. Mufidah, Gorontalo City.” This research employed a quantitative approach using a quantitative correlational method with a sample size of 30 consumers. Besiders, the data collection techniques used in this research were interviews, questionnaires, and documentation, while the data analysis technique was simple regression analysis. The research finding denoted that there was a positive and significant effect of service quality on purchase decisions at CV Mufidah, Gorontalo City.” The effect of service quality on purchase decisions reached 43%, while the remaining 57% was affected by other variables that were not examined in this research.
Penelitian ini bertujuan untuk mengetahui kondisi Hotel Grand Q Gorontalo secara strategis berdasarkan analisis SWOT kemudian menentukan alternatif strategi pemasaran menurut Matriks SWOT. Penelitian ini diuji dengan menggunakan analisis SWOT yaitu dengan mengidentifikasi faktor internal dan eksternal dan kemudian dirumuskan pada diagram Cartesius, Matriks Internal dan Eksternal, dan Matriks SWOT. Pada Matriks SWOT ada 4 alternatif strategi yang dapat digunakan oleh Hotel Grand Q Pada strategi SO memanfaatkan kekuatan untuk mendapatkan peluang yaitu fasilitas yang lengkap beserta makanan danminuman yang beragam, reputasi pelayanan terbaik, serta lokasi yang strategis akan lebih mudah menarik minat konsumen yang semakin banyak berkunjung ke Gorontalo ditunjang dengan perkembangan teknologi yang semakin canggih sehingga lebih cepat dan mudah dalam menawarkan promosi. Pada strategi WO yaitu mengatasi kelemahan dengan memanfaatkan peluang yang ada. Dengan perkembangan teknologi yang ada dapat digunakan untuk pelaksanaan promosi kepada konsumen scara cepat dan luas serta peningkatan daya beli dan selera konsumen, bisa berdampak positif pada hotel dengan disediakannya fasilitas yang memadai seperti menyediakan ruangan yang lebih besar untuk acara yang berskala besar. Untuk strategi ST yaitu dengan memanfaatkan kekuatan untuk menghindari ancaman yaitu dengan memiliki fasilitas serta menu makanan dan minuman yang beragam. Hotel Grand Q harus terus berinovasi agar produk/layanan yang dihasilkan tidak mudah ditiru oleh pesaing. Strategi WT yaitu menciptakan strategi khusus untuk kegiatan promosi kepada konsumen yang lebih gencar.
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