Introducción En el mundo de los medios de comunicación, los contenidos a la carta están cada vez más presentes. La radio no se ha querido quedar atrás y cada vez con más frecuencia se ofrece este tipo de contenidos que pueden ser escuchados en diferido. No obstante, la radio ha sido un medio no suficientemente apreciado y ello también se ha traducido en una baja producción científica. Con este nuevo modelo de convergencia radiofónica, se pretende estudiar en qué punto está la producción científica que relaciona radio y podcast. Metodología. En el artículo se presenta una exhaustiva revisión bibliográfica sobre lo publicado acerca del podcasting y la radio online, tomando como base las revistas con mayor impacto, aquellas recogidas en Scopus y WOS. A través de una metodología basada en la revisión sistemática, se plantean hipótesis relacionadas con el número de artículos publicados, revistas y países de publicación, idioma de los textos, adscripción de los autores o impacto de las investigaciones. Resultados. Los resultados evidencian una baja incidencia en cuanto a producción se refiere. Una búsqueda inicial nos ofrece 91 artículos, de los que, por temática, tan solo 28 pasan a formar parte de la muestra. Casi toda la producción es en inglés y procede de países angloparlantes, siendo la revista Radio Journal la que más concentra los manuscritos. [EN] Introduction. In the media environment, on-demand content is becoming more and more prevalent. Radio is also evolving and is increasingly offering this type of content. However, radio has
The fact that traditional radio is synchronous and unidirectional, with little or no room for interaction and content selection, is one of the main reasons why young people have turned their backs on it. In retrospect, conventional radio never cared for the younger generation, never designing strategies to bring them in. As a result, radio lost its relevance and it does not feature as part of young people’s digital diet. Over the last year, the number of podcast consumers has steadily increased, which is causing this format to become more and more cemented in society. It could be a way to gain younger listeners, an opportunity not to be missed by the radio industry. In the past, young people continued to listen to the radio as they got older, but that is no longer the case nor is radio seen as the go-to resource for new musical content. The challenge for radio is clear: regaining its influence through proposals with added value to differentiate itself from global platforms. In order to carry out this research, a total of 410 young university students were surveyed. The results show what the current picture is in such a changing atmosphere. It has been observed that this audience bases their audio consumption on personal preferences, they mainly access it via social media and they would find it useful and interesting to create their own podcast. This paper includes a podcast where academic experts and audio professionals, interviewed for the doctoral thesis “xxx (anonymity for review)”, reflect on the strategies that radio should adopt in order to gain young listeners.
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