Educational animation as a resource for learning has proliferated due to the inclusion of technology in schools and the possibilities brought by new media and graphic design software. By using animation for learning this feature gains more stakeholders with different goals (learning and teaching) and becomes a complex product. Aiming this, it is necessary to use auxiliary tools to cover all the functions of the project. The Business Model Generation (BMG) is a tool that displays all stakeholders of a business and their relationships. This article tries to apply the idea of this tool as an auxiliary canvas for creating requirements for animation. For those presents the BMG canvas and proposes a canvas for design educational animations. Finally, to show its uses two animation samples were evaluated by the model built, to demonstrate the ability of the canvas to be used as a tool for collaborative requirements elicitation.
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