This research aimed at determining the impact of process and physical evidence on customer satisfaction. Methods used in this research was quantitative analysis using multiple regression analysis with validity and reliability test. Sampling method used in this research is random sampling through the distribution of a series of questionnaires to 93 customers at Santika Hotel as a case study. This research investigated process and physical evidence that affected customer satisfaction. The result showed that both variables have significant effect on customer satisfaction either partially or simultaneously.Keyword: Process, Physical Evidence, Customer Satisfaction
The purpose of this study is to find out the Quality, Product Knowledge, and Purchase Decisions on Samsung smartphone products as well as to determine the effect of Quality Perception and Product Knowledge on Purchasing Decisions simultaneously and partially on samsung smartphone products. This study used descriptive and verification methods. The analytical method used is a multiple regression analysis method using primary data by distributing a series of questionnaires to visitors of the BEC Palace in Bandung. Samples were taken using simple random sampling with a total sample of 92 people from a population of 1025. The research results are perception of quality, product knowledge about Samsung smartphones is good, and consumers have the desire to buy Samsung smartphones as their choice. The conclusion of this research perceived that the quality of Samsung is already known to be good by consumers, consumers have a good product knowledge about Samsung smartphones, consumers also have the desire to buy Samsung smartphones as their choice, perceived quality and product knowledge have a positive influence on the purchasing decisions both partially and simultaneously. The impact of this research is to be able to implement new knowledge in the field of economics that is useful in improving and assessing marketing performance, especially for Marketing Management, to improve Product Quality Perception and to be more satisfied for the consumers so that the Purchasing Decisions can arise. This study find that Perception of Quality and Knowledge of Products had a significant effect on Purchasing Decisions both partially and simultaneously.
The purpose of this study is to dicover the needs of identification in a business and design that uses e-commerce design in the fashion field. In e-commerce systems, there are key functional features of information that can provide satisfaction to consumers. This study used descriptive qualitative methods, which are methods that can be interpreted as stages of problem solving, which describes a situation in the subject or object in this study. Transaction activities between sellers and buyers are included in the form of trade in using online media that can save consumers' time in shopping. The results of this study were the facts to help reach wider customers than offline stores, and finding a market gap for businesses and products. With the existence of e-commerce applications in the development of this fashion consumers can obtain a product at a cheaper and practical price to get the desired fashion mode.
The development of the manufacturing industry is one of the standards for Indonesia's development as a developing country. Domestic investment (DI) and foreign direct investment (FDI) can meet investment needs in this industry. This paper focuses on the nexus of the two types of investment in meeting investment needs in the manufacturing industry and the influence of those investments in relatively capital-intensive and relatively labor-intensive industrial groups. The aim is to evaluate the role of both types of investments and their benefits to the economy not only to the value-added but also in transferring technology and knowledge spillover from FDI to DI. The panel data regression was first to do to observe the differences between groups of relatively capital-intensive industrial samples and relatively labor-intensive industrial samples. The comparison results show that there are significant differences between the two industry groups so that it can be regressed on these two sample types, apart from the regression of the overall sample. The overall sample found that both FDI and DI influence the value-added of the manufacturing industry.
Most studies on knowledge spillover hypothesis testing are limited to its occurrence and impact on improving the productivity or performance of the recipient companies. In this study a model is constructed of how to use knowledge spillovers from the provider to the beneficiary company, in the context of the textile industry in Indonesia. The model suggests that the knowledge obtained from the buyer may increase the innovation of domestic enterprise suppliers. The model also represents the possibility of knowledge spillover from labour turnover and the imitation process. A survey was carried out to measure the variables of the study conducted by distributing questionnaires to the marketing manager, human resource manager and operations manager of textile companies. The structural equation model was used to test the hypothesis. The results state that a company with better knowledge management can take advantage of knowledge spillover to produce innovative products that are more accepted by the market.
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