Cultural localization of websites is at present a relevant topic that has a potential to increase the commercial use of the websites of companies that operate or want to operate in multiple countries or regions. This chapter presents a basic survey of websites as culturally sensitive media. It is based on an extensive research of available literature on the subject and comprises more than 80 studies. These sources show that the study of the interconnectedness of culture and websites is examined primarily by using Hofstede's and Hall's cultural dimensions. The main part of the chapter is a detailed analysis of 14 seminal studies focusing on cultural localization of websites, and a subsequent aggregation of the individual conclusions arising from them. This is the basis on which a holistic Framework was created, connecting a total of more than 150 cultural features to the respective cultural dimensions. The proposed Framework can be used by web specialists for cultural localization of websites.
This chapter addresses the issue of privacy settings with a focus on Generation Y from a technological, social, generational, cultural and philosophical point of view. After introducing the issue of Internet privacy and other relevant areas—generational and cultural differences, the philosophical framework, the postinternet condition, the possibilities of processing and (mis)using personal data, and privacy policy—the authors present their perspective on the issue, drawing implications for individuals and organizations based on their own research and other relevant studies. The authors discuss the possible implications in terms of a prospective use of personal data by companies (e.g. for marketing and management) and possibility of processing user data. Such perspective will allow them to formulate a critical basis for further assessment of social networking and Generation Y's attitudes to privacy. The chapter concludes by outlining several recommendations concerning the commercialization of social networking services with respect to the constantly changing conception of privacy.
This chapter addresses the issue of privacy settings with a focus on Generation Y from a technological, social, generational, cultural and philosophical point of view. After introducing the issue of Internet privacy and other relevant areas—generational and cultural differences, the philosophical framework, the postinternet condition, the possibilities of processing and (mis)using personal data, and privacy policy—the authors present their perspective on the issue, drawing implications for individuals and organizations based on their own research and other relevant studies. The authors discuss the possible implications in terms of a prospective use of personal data by companies (e.g. for marketing and management) and possibility of processing user data. Such perspective will allow them to formulate a critical basis for further assessment of social networking and Generation Y's attitudes to privacy. The chapter concludes by outlining several recommendations concerning the commercialization of social networking services with respect to the constantly changing conception of privacy.
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