Tourism at China's cultural heritage sites has developed rapidly in recent years. These sites have encountered many challenging problems such as poor tourist experience, over-commercialization, and loss of cultural authenticity. This study took the coordinative green development of tourist experience and commercialization of tourism (CGDTECT) at cultural heritage sites as the research objective, using two UNESCO World Heritage Sites-the Ancient City of Pingyao and West Lake Cultural Landscape of Hangzhou-and the Confucius Temple in the historic district of Nanjing as case studies. As such, we attempted to construct an indicator system for CGDTECT at cultural heritage sites. We adopted a fuzzy comprehensive evaluation method and importance-performance analysis (IPA) method to analyze the importance and performance of CGDTECT from a tourist's perspective. Our findings show that tourists thought the coordinative green development and experience at the three cultural heritage sites were more important; they were basically satisfied with CGDTECT at the three case studies, so a continuous promotion strategy could be taken. The findings of this study can provide scientific theoretical guidance and practical reference for CGDTECT at cultural heritage sites, and contribute to the scientific protection of cultural heritage sites and the sustainable development of tourism.
The excessive speed of development for tourism seriously restricts the sustainable development of ecological conservation areas (ECAs). In this study, we take Beijing's ecological conservation area (BECA) as the study area, and construct the model of the green development level of tourism (GDLT) in ECAs to measure and analyze the spatial–temporal evolution and factors influencing of GDLT in BECA. Our results demonstrate that the GDLT in BECA continued to rise from 2011 to 2017, but the spatial distribution was unbalanced. The main factors influencing GDLT in BECA have been the endowment level of green tourism resources and the construction level of the regional ecological civilization. The new method to measure GDLT in ECAs presented here can provide reference for the green development of tourism in ECAs. The findings can construct the theory of the green development of tourism in ECAs, and enrich the theory of tourism geography and tourism ecology from the perspective of the green development concept.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.