A Study on the Coordinative Green Development of Tourist Experience and Commercialization of Tourism at Cultural Heritage Sites

Chengcai, Tang; Zheng, Qianqian; Ng, Pin

doi:10.3390/su11174732

Cited by 25 publications

(23 citation statements)

References 49 publications

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“…As the core attribute of heritage tourism destinations [7], authenticity links and influences both the supply and demand sides of heritage sites [3,8]. Therefore, authenticity is widely used in the field of heritage tourism practice and tourist behaviour research (e.g., [9][10][11][12][13][14]).…”

Section: Introductionmentioning

confidence: 99%

Effect of Commercialization on Tourists’ Perceived Authenticity and Satisfaction in the Cultural Heritage Tourism Context: Case Study of Langzhong Ancient City

2021

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Although some studies claim that tourism commercialization can promote the authentic experience and behaviour of tourists, there is a lack of empirical support. The main purpose of this study is to identify whether tourism commercialization can positively impact tourists’ perceived authenticity and tourist satisfaction in the context of cultural heritage tourism. We divide tourism authenticity into objective authenticity, constructive authenticity, existential authenticity and postmodern authenticity and propose a relationship model of tourism commercialization, the four authenticities, tourist satisfaction and loyalty. A survey was conducted in Langzhong Ancient City, a representative millennium-old county in China. A total of 618 valid domestic tourist questionnaires were collected. The partial least squares structural equation modelling (PLS-SEM) suitable for theory development was used for the conceptual model validation. The results indicate that tourism commercialization positively affects objective, constructive, existential and postmodern authenticity and tourist satisfaction; the four authenticities positively affect tourist satisfaction, while only objective and existential authenticity and tourist satisfaction positively affect tourist loyalty. Theoretical and practical implications are discussed.

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Section: Introductionmentioning

confidence: 99%

Effect of Commercialization on Tourists’ Perceived Authenticity and Satisfaction in the Cultural Heritage Tourism Context: Case Study of Langzhong Ancient City

2021

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“…With the emergence of global climate change and energy security, green and low-carbon development of the tourism industry has become an important way for the sustainable development of heritage sites. Some scholars have performed research on the sustainable development of heritage tourism sites from the perspective of community participation [45], tourists' behavior [74,75], and low carbon tourism products [75]. However, there are few studies on carbon emissions of tourist attractions at heritage tourist destinations currently [3,16,20,47].…”

Section: Discussionmentioning

confidence: 99%

Temporal and Spatial Evolution of Carbon Emissions and Their Influencing Factors for Tourist Attractions at Heritage Tourist Destinations

Chengcai

Wan

et al. 2019

Sustainability

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Carbon emissions play an important role in sustainable tourism development at heritage sites. The study takes the Wulingyuan Scenic and Historic Interest Area (WSHIA) as an example, and primary and secondary data sources are used to measure and estimate the carbon emissions of tourist attractions from 1979 to 2014. The temporal and spatial evolution of carbon emissions and their influencing factors for tourist attractions at heritage tourist destinations are analyzed. The results show that there are great differences in carbon emissions per visitor across the different types of tourism attractions at the heritage tourist destination, and there are significant monthly and interannual differences in the carbon emissions of the tourism attractions in the WSHIA. The main influencing factors include tourism seasonality, the rapid growth of China's tourism market, and the rising popularity of heritage tourism. The spatial evolution of carbon emissions of the tourist attractions can be divided into three stages, and its main influencing factors include functional zoning and environmental regulation at the heritage sites and diversified evolution of the heritage tourist attractions. The findings of this study could enrich theories of low-carbon tourism and provide the low-carbon development measures of sustainable tourism in heritage tourist destinations for policymakers.activities [25][26][27][28] and others. Previous findings on energy and CO 2 emissions in the tourism industry mainly focus on three sectors: transportation, accommodation, and activities [17,18]. Many studies have indicated that transportation and accommodation account for a large portion of the energy consumption and CO 2 emissions in the tourism industry [1,9]. There are few studies on energy consumption and carbon emissions of tourist attractions and activities when compared to tourism transportation and accommodation. Tourist attractions and activities, considered as a sub-sector in the conceptual framework for tourism satellite accounts (TSA) of the WTO (1999), constitute the core of the tourism product [17]. A study shows that the proportion of carbon emissions of tourist attractions and activities from the whole tourism industry is 22.46% at the destination in 2015 [15]. It can be concluded that carbon emissions from tourist attractions and activities are very important and the corresponding data is lacking in the study of sustainable tourism, so this paper tries to fill this gap through calculating and analyzing carbon emissions of tourist attractions and activities.World Heritage Sites are the most important tourist attractions in the world. According to the statistics of the United Nations Educational Science and Cultural Organization (UNESCO), the World Heritage List consists of 1121 World Heritage Sites, including 869 cultural sites, 213 natural sites, and 39 mixed sites as of July 2019. While the basic objective of UNESCO in the designation of the World Heritage Sites is to promote their protection and preservation, some destinations are pr...

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“…Artificial Neural Network (ANN) methods have also been adopted for this purpose, such as works by Deng et al (2008) and Mikulić and Prebežac (2012). Fuzzy theory has also been used to classify service attributes into quadrants and has been used in studies, including Chu and Guo (2015) and Tang et al (2019). A ranking approach was used by Mersha and Adlakha (1992), Sampson and Showalter (1999), and Abalo et al (2016).…”

Section: Direct Measures or Indirect Measures Of Importance In Ipamentioning

confidence: 99%

A New Approach for Diagonal Line Model of Importance-Performance Analysis: A Case Study of Tourist Satisfaction in China

Chen

2021

SAGE Open

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Two types of importance-performance analysis (IPA), quadrant model and diagonal line model, are applied widely. Some studies have described the advantages of the diagonal line model, but multiple studies have reported disadvantages of direct measures of importance, as used in the traditional diagonal line model. In addition, there is no clear rationale for the use of a 45-degree diagonal line as a distinguishing line in the diagonal line model. This study used the partial correlation coefficient-base of attributes corresponding to overall satisfaction to measure a new importance value to replace direct importance in the traditional method. The new diagonal line reflects the average of the slope formed by the impact of various attributes on overall satisfaction, rather than a 45-degree diagonal line. The new approach was successfully applied to determine a management strategy of tourist satisfaction, and the results confirm the rationality of the studied case and were considered reasonable by appropriate managers.

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A Study on the Coordinative Green Development of Tourist Experience and Commercialization of Tourism at Cultural Heritage Sites

Cited by 25 publications

References 49 publications

Effect of Commercialization on Tourists’ Perceived Authenticity and Satisfaction in the Cultural Heritage Tourism Context: Case Study of Langzhong Ancient City

Effect of Commercialization on Tourists’ Perceived Authenticity and Satisfaction in the Cultural Heritage Tourism Context: Case Study of Langzhong Ancient City

Temporal and Spatial Evolution of Carbon Emissions and Their Influencing Factors for Tourist Attractions at Heritage Tourist Destinations

A New Approach for Diagonal Line Model of Importance-Performance Analysis: A Case Study of Tourist Satisfaction in China

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