Generation Z is predicted to be tourism"s main target market in the next five to ten years. This generation"s social behaviour is relatively different from that of its predecessors, especially as they grew up and developed in the technological era. Market behaviour concerning tourism is important information for tourism industry stakeholders. They are required to always anticipate and adapt to changes in market behaviour or tourists especially how generation Z organises their travels (pre-trip, during the trip, and after the trip). This research seeks to identify these behaviours and to describe the media this generation use. The sample for this research is made up of adolescents who were born between 1995 and 2000 and lived in South Jakarta. A qualitative descriptive approach was Short Research Article

Purpose of the Study: This study aims to identify the potential of Pentingsari Tourist Village and tourist characteristics and analyze the presence of local wisdom Memayu Hayuning Bawono in Pentingsari Village, especially its implementation in the sustainable Tourist Villages management. Methodology: This research uses a "multi-method" or mixed-method approach. In addition to conducting non-participant observation in the Pentingsari tourism village, researchers also conducted in-depth interviews with a purposive sampling method. While the accident sampling method was adopted to distribute questionnaires involving 72 respondents (tourists). Main Findings: This research found that tourism and local wisdom have become unity and seem to strengthen one another. In other words, harmonization between the environment, arts and culture, and community life aspects through local wisdom, can become a tourism commodity. On the other hand, tourism provides economic and social impacts to preserve the local sense of the community. Implication/Applications: This case study can be useful as a role model of sustainable tourism management based on local knowledge. Besides, this study can enrich references related to the concept of sustainable tourism based on local wisdom. Originality of the study: The paper is original, and this is the current study to examine the local wisdom Memayu Hayuning Bawono in Pentingsari Village, particularly related to tourism issues.

Purpose of the Study: Over-tourism is an issue that is being experienced by many well-known destinations in the world, both in urban and rural areas. The purpose of this research is to find out how the experience of developing a Tourist village is seen from the tourism lifecycle approach. This study also explores the sensitivity of managers to the phenomenon of over-tourism in their village, to design strategies for product rejuvenation. Methodology: This research adopts a historical qualitative research approach. This method is exercised through two data sources. Primary data was carried out through non-participant observation (for four months) in the Nglanggeran tourist village, Yogyakarta to observe and interview tourist village managers, tourism entrepreneurs, workers, and local communities. Meanwhile, Secondary data used include online media articles, scientific writings, and promotional media. Main Findings: The study found that in the tourism area life cycle model approach, tourist villages' growth can be grouped into 6 phases. The exploration phase and stagnation, marked by the start of the Nglanggeran tourist village and massive growth that had environmental, social, and cultural impacts. The management adopts several strategies, including price management, visitor management, and length of stay management. Implication/Applications: This experience is very important to be learned and known by tourism stakeholders, especially tourist village managers and the government which is developing similar tourism products massively throughout Indonesia. The originality of the study: This research is original, and this is the first study that finds out how the experience of developing a tourist village is seen from the tourism lifecycle approach and explores how managers are sensitive to the phenomenon of overtourism in their village. Thus, this scope is expected to be developed in other tourist villages in Indonesia to get generalizations about the development of tourist villages.

Ambon Island is famous for its natural resources, especially in the Central Maluku Regency such as Hunimua Beach in Liang Village and Natsepa Beach in Suli Village which is famous for its white sand along the coast. Unlike the two beaches, there is a beach in the western part of Ambon Island, precisely in the village of Lilibooi, namely Batu Kapal Beach or Batu Lobang. This beach has the potential to be developed as a tourist attraction. But besides its huge potential, this place still has several obstacles or challenges as a tourist destination. This research was conducted with the aim of identifying opportunities and challenges for developing the tourist attraction of Batu Kapal Beach. This study adopts a descriptive qualitative research method by observing tourism potential and supporting elements of tourism products at Batu Kapal Beach. In addition, the researchers also conducted interviews with the management of Batu Kapal Beach, the local community and the Lilibooi Village Chief regarding their views on the existence of Batu Kapal Beach attractions. Distribution of questionnaires to tourists was also carried out by involving 100 respondents who were randomly selected. The data collected is then processed and analyzed using the SWOT method. The results of this study are that based on calculations from the EFAS and IFAS Matrix, Batu Kapal Beach is in the quadrant point of 0.18 and 0.65 to be precisely in the quadrant I position, which is an aggressive strategy. Where the Batu Kapal Beach can utilize strengths and opportunities to progress, grow and develop in a better direction. Such as cooperating with the government and involving local communities to assist in the process of managing and developing Batu Kapal Beach.

Creative industry has a big influence on the development of tourism destination. Developing a creative industry which is the part of the tourism industry is an assertion in the present. The synergy between the creative economy and the tourism sector is a potential economic development model to be developed in Indonesia, including the Province of Banten. Banten has the potential of tourism commodities such as wicker, a local wealth of Batik Banten, and Weaving Baduy. Banten Province also has 34 centers of small and medium industries including snack center, footwear, metal, bricks, and tile scattered in Serang, Pandeglang, and Lebak. The purpose of this study is to understand the main actor and driving factor of the development of creative industry, to construct the strategy of creative industry development in Banten Province, and to analyze the potential of creative industry development as a tourist attraction in Banten Province. The research method of the study is a literature review with descriptive and explorative approaches. This research found that to develop the creative economy as a driver of the tourism sector requires connectivity, by creating creative product outlets in strategic locations and close to tourist spots. These outlets can be counter or craft centers that can be packaged in tour packages.

Purpose of the Study: Tourism stakeholders and academics have begun to question the benefits of developing tourism in rural areas. This study aims to identify tourists, tourism entrepreneurs, and employees' characteristics and measure the multiplier effect for local communities in Nglanggeran tourist village, Yogyakarta. Specifically, this study measures income generation (direct, indirect, and induced), employment generation, and the multiplier effect of both. Methodology: This research uses a descriptive quantitative approach. Primary data collection was carried out by the non-participant observation method (for four months). While the technique of determining the sample size (100 tourists, 51 entrepreneurs, and 62 employee respondents) used is non-probability sampling, referring to the Slovin formula with a margin of error of 10%. Main Findings: This study found that local entrepreneurs can be categorized as small and medium-sized enterprises (SMEs). Data analysis results show that tourism village had an important economic impact for local communities with a Keynesian income multiplier effect value of 2.57, 1.74 for the Income multiplier type I ratio, and 2.23 for the type II. While the employment multiplier value is 0.0000041. Implication/Applications: This study's results can answer doubts about the economic benefits received by local communities from the development of the Tourism Village. The originality of the study: This study is the latest research, especially considering the implementation of the multiplier effect formula on a small scale. However, this study has some limitations, such as the sample area used (Desa Wisata Nglanggeran) and the context of the tourism impacts studied. Further research is expected to reach other tourist villages and expand its studies to environmental and socio-culture issues.

Purpose of the study: The empowerment of local communities is currently an interesting issue in tourism development. This study aims to examine the forms of involvement of local communities in Lake Toba and to analyze their level of participation. This research begins by identifying the tourism potential of Lake Toba through the attribute theory of tourist destinations (attraction, accessibility, amenities, accommodation, and ancillary service). Methodology: Multi-method approaches are used to examine this phenomenon. The qualitative method is conducted by non-participant observation in research locations to see the locals’ behavior in Lake Toba in terms of the acceptance of tourism activities. The quantitative method is conducted by distributing questionnaires with 90 randomly chosen respondents (local communities) regarding their perspective toward their participation in tourism development. The collected data will be processed and combined and will also be studied using Arnstein’s model as the main measuring instrument in discussing the level of local community participation in the destination. Main Findings: The result of this research is that Lake Toba has the potential to attribute tourist destinations on the 5A system. In terms of the level of local community participation, the community response to its involvement in tourism-destination attributes in Lake Toba can be categorized in the “partnership” phase. Applications of this study: The results of this study may be used as evaluation material regarding the local communities’ participation in Lake Toba on tourism destination development. The findings of this study may also be a reference for community-based tourism development in other destinations, to be oriented towards the effectiveness of active participation of local communities. The originality of the study: The paper is original, and this is the first study to examine the level of local communities’ participation in Lake Toba.

The era of disruption has had an effect on changing the business model of the tourism industry based on startups. This business model has changed a variety of tourism businesses, ranging from online travel agents (OTA) to culinary. One of the startups that are currently developing among the millennial generation is holiday photography. This phenomenon encourages researchers to examine the opportunities and challenges of the development of tourism startups, especially in the company “FAT” (under the pseudonym). More specifically, this study identifies business models and their market characteristics. Besides, this study also analyzes the opportunities and challenges of the emergence of these startups. This study uses a qualitative approach with descriptive methods to describe the phenomenon of disruption, startups business models, and illustrate the opportunities and challenges that may be faced in the future by “FAT” company. The sampling technique used in the study is Quota Sampling by involving 31 consumers who have used “FAT” services. This number is used by considering the limited number of consumers who have ever used this startup service. The primary data in this study uses netnographic techniques by observing “FAT”'s website and social media, as well as conducting interviews with key informants from “FAT”. Besides, this study also distributed e-questionnaires via Instagram's direct messages. The analytical method used for this research is interactive analysis, which divided into three stages, including data reduction, drawing conclusions, and presenting data. This research found that the tourism industry in the era of disruption emphasized efficiency and effectiveness strategies. This strategy is entirely appropriate when looking at market segments, most of which are millennials or active users of gadgets and social media. While some alternative strategies that can be done by a “FAT” company include focusing on brands, marketing techniques, attractive and popular tourist sites, service innovation, and collaboration with trusted local photographer partners. Considering the area of holiday photography research is still limited, this research expected to be a reference for further research, especially related to tourism startups. Besides, practically, the results of this study can be useful for tourism stakeholders to find out the challenges of business in the era of distraction and strategies for developing a business model based on startups.