The Profile and Behaviour of ‘Digital Tourists’ When Making Decisions Concerning Travelling Case Study: Generation Z in South Jakarta

Abstract

Generation Z is predicted to be tourism"s main target market in the next five to ten years. This generation"s social behaviour is relatively different from that of its predecessors, especially as they grew up and developed in the technological era. Market behaviour concerning tourism is important information for tourism industry stakeholders. They are required to always anticipate and adapt to changes in market behaviour or tourists especially how generation Z organises their travels (pre-trip, during the trip, and after the trip). This research seeks to identify these behaviours and to describe the media this generation use. The sample for this research is made up of adolescents who were born between 1995 and 2000 and lived in South Jakarta. A qualitative descriptive approach was Short Research Article

The Influence of Social Media on the Domestic Tourist's Travel Motivation Case Study: Kota Tua Jakarta, Indonesia

“…While digital generation tourists are tourists who travel by utilizing technological advancements ranging from the stages of seeking information, planning travel activities, making reservations, during the trip, to returning to their original place. A distinctive feature of this type of tourist is always publishing their journey through social media owned [1]. Their dependence on information and technology has influenced their habits in travelling.…”

“…This era also considers that the Z generation or millennial is a great potential for various tourism industries in the future. The Z generation is expected to become the main target market in the next five to ten years [1]. What's interesting is that this generation has behaviour that is strongly influenced by technological and internet developments.…”

“…Where they are active socialists in online media, or often known as "netizens". Their behavior regarding the use of technology has also attracted the attention of tourism business actors, such as the fields of accommodation, transportation, travel agents, creative industries and managers of tourist attractions [2,3,1,4,5].…”

“…This phenomenon pushed hotel managers to further understand the consumers' behaviour and progress also distribution track in the millennial era [6,4,7]. Based on the result of the study, the millennial generation utilizes technology by finding information, ordering, travelling, until they return from vacation and share experiences and give impressions or ratings [8,1].…”

“…Currently, traveller reviews, photos, videos (microfilms), stories and recommendations, online marketing can bring destinations closer to their potential tourists. As a result, social media is often the main determining factor for tourists in making travel decisions or called "travel-related social media" (TSM) [15,16,17,1,18,14,4]. Even so, factors such as experience, nationality, and cultural background, is still believed as the driving factor of a social media user [16].…”