Souvenir products in the city of Bandung are very diverse. The COVID-19 pandemic has caused the tourism industry to decline, but MSMEs of souvenir food products still have the opportunity to sell online. Souvenir food packaging with a local identity can be one of the uniqueness that will attract consumers. Nine samples of food products by SMEs of the Sabilulungan Community, assisted by the Industry and Trade Office of Soreang Regency, West Java, were redesigned. Old packaging and new packaging are display side by side. A feasibility test is carried out, measured in terms of the respondent's design taste, the respondent's reasons for choosing the design, and the results of product sales using the Chi-Square test. The method of collecting data is by distributing questionnaires filled in when visitors shop at the product bazaar. Due diligence results reveal that well-designed packaging and an identity that matches the food will increase purchases. Local characteristics can be used as an identity that is displayed aesthetically and uniquely to increase the value of local products. The local characteristics that are most easy for consumers to remember are the cultural icons and familiar local colors. Packaging using a zipper is considered more efficient. The form of packaging that is not only a box is considered unique.
Personal Brandingmerupakan suatu bentuk pencitraan yang dilakukan oleh individu untuk mendapatkan perhatian publik. Personal Brandingjuga merupakan pembentukan nilai seseorang yang memiliki strategi dan tujuan. Salah satu yang menarik perhatian adalah personal brandingyang ditampilkan oleh Ridwan Kamil pada saat PEMILU kampanye Walikota Bandung 2013 dan juga pada PEMILU Gubernur JABAR 2018. Hal yang menarik adalah terjadi perubahan strategi personal brandingyang dilakukan oleh Ridwan Kamil. Terlihat bahwa ada sebuah strategi baru dan juga manuver politik yang menarik dilakukan oleh beliau untuk dikupas. Penelitian ini mengkaji perubahan personal brandingtersebut melalui elemen nilai personal brandingyang diteliti berupa citra mengenai hal-hal yang menjadi landasan berpikir dan berperilaku Ridwan Kamil di masyarakat. Penelitian ini menggunakan metode kualitatif, yaitu dengan cara FGD (Focus Group Discussion) untuk menganalisis visual semiotika sosial dan juga diperkuat dengan studi pustaka. Hasil dari penelitian tersebut mengungkapkan bahwa terjadi sebuah perubahan manuver politik dari kepemimpinan Ridwan Kamil, dari nasionalis, fleksibel, dan berjiwa muda menjadi lebih agamis dan lebih konservatif dinilai dari elemen-elemen grafis pada kampanye yang ditampilkan. Hal tersebut berhubungan dengan misi politik dan juga masa yang menjadi target pemilihnya.
Papringan Market is located in Ngadiprono Hamlet, Ngadimulyo Village, Kedu District, Temanggung, and Central Java. The Papringan market has a big idea to build a village from the village by revitalizing it. The Papringan market has good potential for tourist areas, because it has a unique transaction method, this market uses "pring" coins for trading. In addition, the creation of this market also changes the public order from the unused or the disposal of wasteland into a useful land. The design goal is to promote the Papringan Market to be better known by urban families in Indonesia.The research method used is Field observation, interviews with Papringan Market activists, and target markets research with quantitative methods through online questionnaires on 100 respondents. The main media used are Website and Video. The visuals raised the traditional elements such as bamboo, unique elements of space, and typical activities in the area that are not owned by other traditional markets. This promotion uses websites as the main media, because it is interactive, attractive, global reach, and up-to-date information. The results of this design are expected the Papringan Market opportunity more visible to residents in other big cities and able to reach urbanites in other cities, which are in fact traditional tourism activists.
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