The ubiquity of information technology in contemporary society has rendered it an indispensable component across a wide range of domains. The utilization of information technology has had a noteworthy influence on enhancing efficiency and productivity in diverse domains, encompassing the professional milieu. The Human Resources function is a crucial element within an organization, playing a significant role in driving the success and expansion of the company. The objective of this investigation is to scrutinize the function of IT in enhancing HR efficacy and output within the workplace. It is crucial to comprehend the ramifications of IT employment within an organizational framework. The primary emphasis of this investigation is qualitative in nature. The process of data collection involves meticulous observation and recording of data, followed by the application of analytical methods such as data reduction, visualisation, and inference to derive meaningful insights. The research has deduced that in the constantly changing digital era, the significance of information technology in enhancing the effectiveness and output of human resources in the work environment is pivotal. IT facilitates the automation of mundane tasks, enhances collaboration, provides expedient access to information, enables effective training, supports intelligent data analysis, promotes efficient performance management, allows for work flexibility, and ensures information security.
One of the potential Small Medium Industries (hereinafter, SMIs) in the province West Java Province is the embroidery center in Tasikmalaya City. The development of the global economy, for example, the establishment of AEC free markets and ACFTA trade agreement, has led to an increasingly competitive market. As a result of the free market, many embroidery products made in China are marketed in the local market and become the main competitor of Tasikmalaya embroidery products. The general problem faced by SMIs embroidery Tasikmalaya is innovation. Most embroidery entrepreneurs of SMIs do imitation or modification because it is considered more profitable and less risky. Rapid technological developments have led to drastic changes in many sectors, including disruptive innovation that causes old technology to replaced by new and better ones, including lower prices than incumbent products. Therefore, in the face of the global market, Tasikmalaya embroidery business need to apply disruptive innovation. The primary goal is to compete with competitor products, create a new market and new consumer.
Peningkatan jumlah pengguna internet di Indonesia menciptakan peluang bisnis berbasis online dan merubah perilaku konsumen dari berbelanja langsung konvensional menjadi lebih senang berbelanja online melalui marketplace yang lebih efisien dan terjamin keamanannya. Tokopedia dan Shopee merupakan marketplace ritel yang saling bersaing mempertahankan posisi sebagai market leader. Penelitian ini bertujuan untuk mengkaji strategi promosi Tokopedia yang menggunakan brand ambassador dan viral marketing. Metode penelitian yang digunakan adalah explanatory survey. Instrumen utama penelitian adalah kuesioner dengan 366 responden. Hasil penelitian menyimpulkan Pertama, brand ambassador berpengaruh terhadap keputusan pembelian; Kedua, viral marketing berpengaruh terhadap proses keputusan pembelian; Ketiga, brand ambasasador dan viral marketing berpengaruh secara simultan terhadap proses keputusan pembelian. Kesimpulan ketiga menjadi novelty penelitian ini. Secara parsial, pengaruh viral marketing terhadap proses keputusan pembelian lebih besar daripada brand ambassador. Implikasinya, perusahaan-perusahaan khususnya marketplace disarankan mengimplementasikan strategi promosi dengan viral marketing yang bernilai positif bagi masyarakat sebagai bentuk adaptasi atas perubahan perilaku konsumen.
<em>The brand is an essential consideration in purchasing and the quality of the product or service. For this reason, the brand strategy and product quality are applied by PT. Pos Indonesia Lumban Julu Medan Branch to attract consumers. This study aimed to determine the effect of brand awareness and perceived quality on purchasing decisions for Pos Express package delivery services. Data were collected by survey method to 315 respondents through convenience sampling technique. As a result, there is no significant effect between brand awareness on purchasing decisions, but it significantly affects perceived quality.</em>
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