Untuk memperkuat daya saing Usaha Mikro Kecil dan Menengah (UMKM) diperlukan suatu strategi guna memperluas marketing dari penjualan produk. Salah satu jalur distribusi dari penjualan produk saat ini adalah e-commerce. Di era modern ini, penjualan produk bisa dijual melalui platform digital atau atau yang biasa dikenal dengan sebutan e-commerce. Kecamatan Bubutan merupakan salah satu kecamatan yang ada di Kota Surabaya yang terdiri dari banyak para pelaku usaha yang usianya terbilang sudah tidak muda lagi. Oleh karena itu pelatihan e-commerce dan strateginya mutlak diperlukan bagi pengembangan dan kelangsungan usaha. Para pelaku usaha di Kecamatan Bubutan telah dilatih dengan materi strategi e-commerce untuk menjalankan usahanya. Setelah dilakukan monitoring dan evaluasi, para pelaku UMKM memiliki bekal yang cukup baik dalam memperluas jalur distribusi pemasarannya melalui media digital sehingga bisa menjual secara global. Namun, untuk bisa mendapatkan manfaat yang lebih berkesinambungan, pelatihan sejenis dan dengan materi yang lebih mendalam serta durasi yang lebih lama perlu dilakukan.
This community service activity has been held in East Java Fatayat Business Group within segmented target of Small Medium Enterprise (SME) business-woman which become one of economic support in Indonesia. These business-woman mostly consist of culinary business, followed by clothing re-seller and others. Community service activity aimed to give understanding to SME business-woman about the importance of business intelligence, funding management, packing and product label and human resources management as well to support the groeth of business in the future by considering and implementing business activity support factors. Implementation method consist of four stages, which are problem identification, daring training through zoom meeting, daring mentoring and monitoring evaluation process through whatsapp group. The expected outcomes after held this training is SME business-woman have ability and capacity to transform data into business opportunity, how SME can manage their finance efficiently, packing interesting product, and SME can empowering human resources effectively thus with this activity, business-woman from East Java Fatayat Business Group can upgrade their business activity becomes sustainable activity to support Indonesia economy.
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