Abstract:Untuk memperkuat daya saing Usaha Mikro Kecil dan Menengah (UMKM) diperlukan suatu strategi guna memperluas marketing dari penjualan produk. Salah satu jalur distribusi dari penjualan produk saat ini adalah e-commerce. Di era modern ini, penjualan produk bisa dijual melalui platform digital atau atau yang biasa dikenal dengan sebutan e-commerce. Kecamatan Bubutan merupakan salah satu kecamatan yang ada di Kota Surabaya yang terdiri dari banyak para pelaku usaha yang usianya terbilang sudah tidak muda lagi. O… Show more
“…Pemerintah memiliki kewajiban untuk turut memecahkan tiga hal masalah klasik yang seringkali dialami oleh UMKM, yakni akses pasar, modal, dan teknologi. Secara keseluruhan, terdapat beberapa hal yang harus diperhatikan dalam melakukan pengembangan terhadap unit usaha UMKM, antara lain kondisi kerja, promosi usaha baru, akses informasi, akses pembiayaan, akses pasar, peningkatan kualitas produk dan SDM, ketersediaan layanan pengembangan usaha, pengembangan cluster, jaringan bisnis, dan kompetisi (Yani et al, 2021).…”
Problems faced by mosque youth service partners include: Not all MSMEs have good access to stable internet. This can hinder their ability to manage their online store, update inventory, or interact with customers efficiently. Many MSMEs have limitations in terms of human resources, technical expertise and technological infrastructure. This makes it difficult for them to manage the e-commerce platform effectively. Packaging and labels must match the product itself, both in terms of size, shape and other physical characteristics. Finding practical and attractive packaging that also protects the product well can be a challenge. Good packaging design can sometimes involve additional costs, such as graphic designer fees or custom packaging production. For MSMEs with limited budgets, this can be an obstacle.
This service activity was carried out in the Gunungpati Village hall on Jalan Magersari Gunungpati, Gunungpati District, Semarang, which included lectures, training and direct mentoring and step-by-step direct assistance. This activity was carried out over 2 days and was attended by 17 participants from MSME actors in the Gunungpati Village area in Gunungpati District, Semarang City and guided by 7 presenters/lecturers from the University of Computer Science and Technology.
Training activities along with assistance on product packaging labeling received a good response from partners and participants. Partners, in this case, the Gunungpati Village, appreciates this activity because it can help in developing the MSMEs of its fostered partners in increasing their knowledge and skills regarding labeling. Product labeling will be more perfect if it can be completed with halal legality and a production permit, so education needs to be carried out through training and mentoring regarding this matter, especially for MSMEs in business. Increased understanding of MSME business actors regarding the importance of packaging and label design on products sold, increased quality of product packaging through brands and labels printed on the packaging, and increased income from MSME business actors in Gunungpati Subdistrict.
“…Pemerintah memiliki kewajiban untuk turut memecahkan tiga hal masalah klasik yang seringkali dialami oleh UMKM, yakni akses pasar, modal, dan teknologi. Secara keseluruhan, terdapat beberapa hal yang harus diperhatikan dalam melakukan pengembangan terhadap unit usaha UMKM, antara lain kondisi kerja, promosi usaha baru, akses informasi, akses pembiayaan, akses pasar, peningkatan kualitas produk dan SDM, ketersediaan layanan pengembangan usaha, pengembangan cluster, jaringan bisnis, dan kompetisi (Yani et al, 2021).…”
Problems faced by mosque youth service partners include: Not all MSMEs have good access to stable internet. This can hinder their ability to manage their online store, update inventory, or interact with customers efficiently. Many MSMEs have limitations in terms of human resources, technical expertise and technological infrastructure. This makes it difficult for them to manage the e-commerce platform effectively. Packaging and labels must match the product itself, both in terms of size, shape and other physical characteristics. Finding practical and attractive packaging that also protects the product well can be a challenge. Good packaging design can sometimes involve additional costs, such as graphic designer fees or custom packaging production. For MSMEs with limited budgets, this can be an obstacle.
This service activity was carried out in the Gunungpati Village hall on Jalan Magersari Gunungpati, Gunungpati District, Semarang, which included lectures, training and direct mentoring and step-by-step direct assistance. This activity was carried out over 2 days and was attended by 17 participants from MSME actors in the Gunungpati Village area in Gunungpati District, Semarang City and guided by 7 presenters/lecturers from the University of Computer Science and Technology.
Training activities along with assistance on product packaging labeling received a good response from partners and participants. Partners, in this case, the Gunungpati Village, appreciates this activity because it can help in developing the MSMEs of its fostered partners in increasing their knowledge and skills regarding labeling. Product labeling will be more perfect if it can be completed with halal legality and a production permit, so education needs to be carried out through training and mentoring regarding this matter, especially for MSMEs in business. Increased understanding of MSME business actors regarding the importance of packaging and label design on products sold, increased quality of product packaging through brands and labels printed on the packaging, and increased income from MSME business actors in Gunungpati Subdistrict.
“…Pemerintah memiliki kewajiban untuk turut memecahkan tiga hal masalah klasik yang seringkali dialami oleh UMKM, yakni akses pasar, modal, dan teknologi. Secara keseluruhan, terdapat beberapa hal yang harus diperhatikan dalam melakukan pengembangan terhadap unit usaha UMKM, antara lain kondisi kerja, promosi usaha baru, akses informasi, akses pembiayaan, akses pasar, peningkatan kualitas produk dan SDM, ketersediaan layanan pengembangan usaha, pengembangan cluster, jaringan bisnis, dan kompetisi (Yani et al, 2021). Salah satu bentuk kepedulian dari para dosen Universitas STEKOM Semarang untuk mendukung sekotr UMKM adalah dengan mengadakan Pelatihan di PKBM SEJATI KUDUS untuk para siswa Kejar Paket C di lingkungan tersebut.…”
Pelatihan di PKBM SEJATI KUDUS untuk para siswa Kejar Paket C perlu dilakukan karena berdasarkan pengamatan sebelumnya, bahwa para siswa Kejar Paket C belum mengenal sama sekali tentang penggunaan aplikasi Canva maupun memahami cara menyusun laporan keuangan sederhana untuk usaha kecil. Dalam kegiatan operasional sehari-hari, penggunaan aplikasi Canva mendukung proses desain grafis (poster, brosur, dll). Penggunaan aplikasi Canva diharapkan dapat membantu para siswa Kejar Paket C untuk membuat desain yang mereka butuhkan sehingga setelah lulus mereka dapat membuka lapangan usaha sendiri dan memperoleh penghasilan. Hal ini didasarkan pada hasil prasurvey yang telah dilaksanakan oleh Tim PPM Lembaga Pengabdian Kepada Masyarakat Universitas STEKOM Semarang di PKBM SEJATI KUDUS. Program PPM ini juga merupakan tanggapan akan kebutuhan para siswa Kejar Paket C, yang sejak lama merasakan bahwa mereka belum cukup lancar untuk menggunakan program-program komputer dan memahami siklus akuntansi tersebut.
Kegiatan berlangsung di PKBM SEJATI KUDUS yang berada di Jl. Pasuruhan Kidul II, Pasuruhan Kidul, Kec. Jati, Kabupaten Kudus, Jawa Tengah 59349 pada tanggal 10, 11, dan 18 November 2023. Pola pelaksanaan program pelatihan bidang Aplikasi Canva dan Akuntansi bagi para siswa Kejar Paket C PKBM SEJATI KUDUS, dilakukan dengan cara klasikal. Pelatihan ini diikuti oleh siswa Kejar Paket C PKBM SEJATI KUDUS yang berjumlah sekitar 15 orang. Berdasarkan pelatihan yang telah dilakukan, diperoleh hasil bahwa siswa Kejar Paket C PKBM SEJATI KUDUS dapat memahami penggunaan Aplikasi Canva yang baik dan benar dalam kegiatan desain grafis. Selain itu siswa Kejar Paket C PKBM SEJATI KUDUS dapat memahami penggunaan Akuntansi untuk menyusun laporan keuangan secara sederhana bagi usaha kecil.
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