The Covid-19 pandemic that covered the world has entered a period of more than two years, and of course greatly affects the current pace of world economic growth. This study aims to find out how much influence small traders have on the sustainability of the economy in the East Bekasi sub-district, Bekasi City throughout the Covid 19 epidemic. The study approach employed is purposive sampling method by taking samples from the population of small traders in the area surrounding the District of East Bekasi, amounting to about 100 people. The data that came in through the questionnaire from them was then processed using the latest version of SPSS. The results of the study show that small traders in this area have a significant quality of service in the economic sustainability during these difficult times.
This study aims to determine and examine the effect of product variables, price discount, and store atmosphere on buying interest. This research uses quantitative research methods. Collecting data in this study through the distribution of questionnaires to visitors to D’Cika Cakes and Bakery Jatibening Branch. The sample in this study amounted to 100 respondents. The sampling technique used is multiple linier regression. The results of this study indicate that product variables, price discount and store atmosphere partially and significantly can positively influence consumer buying interest. Based on the Coefficient of Determination Test (KD) that the adjusted R square value is 0.469 (46.9%). the three independent variables, namely Product Diversification (X1), Price Discounts (X2), and Store Atmosphere (X3) in this study were able to explain 46.9% of the dependent variable.
English This study aims to determine how much influence the perception of price and trust have on the intention to buy cosmetics at Shopee. This research is quantitative, using the T-test and F-test with a significance level of 5%. The sampling technique uses the Slovin formula to select 169 respondents. According to the results of testing the hypothesis in this study using the T-test, the price perception variable on buying interest has a T-count value of 5.104 greater than the T-table value of 1.974, so it can be said that the price perception variable has a significant influence on buying interest. The T-test variable of trust in buying interest has a t-count value of 14.116, which is greater than the T-table of 1.974, so it can be said that the trust variable has a significant influence on buying interest. Meanwhile, the results of the F-test showed that there was a positive influence of perceived price and trust on purchase intention, with an F-value of 218.139 and an F-table of 3.05. It can be concluded that perceived price and trust simultaneously had an effect on purchase intention.
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