This study aims to determine the extent of the relationship between service quality, brand image and word of mouth communication to the interest in continuing study in management department Faculty of Economics, Universitas Bhayangkara Jakarta Raya. The research methodology used is descriptive quantitative research and multiple linear regression analysis. The data obtained from those management students especially the class of 2018 and 2019, then processed using SPSS version 22 which includes several tests like, Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Test, Hypothesis Test (t test and F test) and Determination Coefficient Test (r2). Based on the research results obtained that Service Quality (X1) and Brand Image (X2) variables have a negative and insignificant effect on Interest on Continuing Study (Y), but the other variable of Word of Mouth Communication (X3) has a positive and significant effect on Interest on Continuing Study (Y) variable.
The Covid-19 pandemic that covered the world has entered a period of more than two years, and of course greatly affects the current pace of world economic growth. This study aims to find out how much influence small traders have on the sustainability of the economy in the East Bekasi sub-district, Bekasi City throughout the Covid 19 epidemic. The study approach employed is purposive sampling method by taking samples from the population of small traders in the area surrounding the District of East Bekasi, amounting to about 100 people. The data that came in through the questionnaire from them was then processed using the latest version of SPSS. The results of the study show that small traders in this area have a significant quality of service in the economic sustainability during these difficult times.
This study was used to The Effect of Financial Knowledge, Time Saving, Money Saving, and Convenience in using Intention Digital Mobile Payment Apps in Bekasi City. This research is quantitative research where the object used is an employee in a user digital mobile payment app in Bekasi city. This research was conducted using a non-probability sampling technique with a purposive sampling method. The number of samples used in this study was 96 respondents. The design used in this study is hypothesis testing using a structural equitation model (SEM) – SmartPLS 3.0. The results of this study provide an explanation that the financial knowledge variable affects the use intention digital mobile payment, time saving affects se intention of digital mobile payment, money-saving affects the use intention of digital mobile payment, and convenience affects use intention of digital mobile payment. This research has a limited object of research which is only conducted on user digital mobile payment in Bekasi city. This is used as a suggestion for future researchers.
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