Sustainability in education has continued to evolve, which in turn creates a research niche that is able to provide greater opportunities for interaction between Higher Education Institutions (HEIs) and their surroundings. Internationalization of higher education is one of the new forms of engagements in higher education for ensuring sustainability. This study seeks to understand the research in higher education internationalization on publication outcomes, co-authorships between authors and similar countries, and co-occurrences of author keywords. This can provide valuable opportunities in expanding collaborative networks to impart global perspectives into teaching, learning, and research development. For this purpose, a bibliometric analysis was carried out to identify a total of 1412 journal articles from between 1974 to 2020 using information taken from the Scopus database. The research wraps up similarities on the growth of research, with the United Kingdom, United States, Australia, China and Canada emerging as among the countries that publish the most. There is a growing popularity of the term ‘higher education internationalization’ as part of the global new trends of cross-cultural study in transnational education. Finally, this study calls for future research programs with a concern in developing the intercultural communication of graduate students for global competence skills towards sustainability of HEIs.
PurposeConsumer brand familiarity influences product judgment and the purchase decision. This study aims to examine consumer familiarity towards local and foreign chocolate brands and how it is related to brands' country of origin and their consumption level.Design/methodology/approachThe methodology was convenience sampling collected from a 100‐student sample.FindingsThe findings indicate that a chocolate brand's country of origin is related to a young consumer's chocolate brand familiarity level. Other than that, the finding demonstrate that the consumer's chocolate brand familiarity level is positively related to their consumption level.Research limitations/implicationsThis study has implications for marketers, where they need to take account of the effects of a brand's country of origin, gender and consumption level on brand familiarity in designing marketing strategies.Originality/valueThis study help market practitioners to design market strategies that involve a brand's country of origin information, especially when targeting young consumers.
Handicraft is an important heritage that symbolise identity of a culture and country, which also brings economic values to nation. Hence it is crucial to study handicraft industry, which preserve and promote cultural heritage. This study focuses on handicraft industry in Vietnam, and strives to examine the external environment that shape the performance of industry, to analyse the current industry competition, and well as propose recommendations to practitioners. PEST Analysis was employed to examine external environment of handicraft industry in Vietnam. Next, Porter's Five Forces Framework was used to analyse the industry competition. Lastly, VRIO Framework was used to assess the competitiveness of Vietnam handicraft industry. Implications of study were discussed and recommendations are provided to market practitioners.
With the aim of the Belt and Road Initiative in search of synergies with participating countries, infrastructure development projects are expected to arise incrementally and will be adapted accordingly to fulfil local regulatory requirements and needs. Malaysia embraces opportunities brought by the Belt and Road Initiative by penetrating deeper into overseas market with the availability of rail lines that will drive connectivity and foster economic growth. The potential of the Belt and Road Initiative lies not just within the infrastructure sector, but also offers plenty of opportunities for human capital development, which made available through technology transfer and knowledge sharing arising from the cooperation between China and Malaysia. While it is believed that Malaysia will experience a strong growth, this motion definitely requires a high level of mutual cooperation, understanding, and trust in managing regulatory, political, and financial risks, as well as challenges involved.
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