The influence of stakeholder pressure on the adoption of environmental practices has been established in the literature. In this paper we posit that these direct effects are further mediated, causally, by the level of training in companies. Theoretically, this relationship is supported by the relationship between institutional theory (stakeholder pressure) and the dimensions of dynamic capabilities in resource‐based theory. We investigate this relationship within the Spanish automotive industry. The theoretical contribution of this paper focuses on further supporting the relationship between stakeholder and resource‐based theory as complementary theoretical frameworks. The practical implications focus on whether or not training should be integrated in order to help in the adoption of particular environmental practices, which in this study are represented by environmentally oriented reverse logistics practices.

Even though reverse logistics has existed as long as forward logistics, growing social concern for the environment has caused reverse logistics activities to become a critical function for many organizations. Yet, barriers to implementation of environmentally oriented aspects of reverse logistics still exist. The aim of the present study is to identify the barriers that impede or hinder the implementation of environmentally oriented reverse logistics practices, with a focus on the automotive industry. Empirical evidence and robust statistical analysis provide insights into the practices of environmentally oriented reverse logistics and barriers encountered in the Spanish automotive sector. Using structural equation modelling we are able identify two types of barriers, external and internal, and to study whether these barriers, previously identified in the literature, hinder environmentally oriented reverse logistics practices. The model also allows for identification of the most relevant barriers for the automotive sector.

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