In this study, we validated automated facial coding (AFC) software-FaceReader (Noldus, 2014)-on 2 publicly available and objective datasets of human expressions of basic emotions. We present the matching scores (accuracy) for recognition of facial expressions and the Facial Action Coding System (FACS) index of agreement. In 2005, matching scores of 89% were reported for FaceReader. However, previous research used a version of FaceReader that implemented older algorithms (version 1.0) and did not contain FACS classifiers. In this study, we tested the newest version (6.0). FaceReader recognized 88% of the target emotional labels in the Warsaw Set of Emotional Facial Expression Pictures (WSEFEP) and Amsterdam Dynamic Facial Expression Set (ADFES). The software reached a FACS index of agreement of 0.67 on average in both datasets. The results of this validation test are meaningful only in relation to human performance rates for both basic emotion recognition and FACS coding. The human emotions recognition for the 2 datasets was 85%, therefore FaceReader is as good at recognizing emotions as humans. To receive FACS certification, a human coder must reach an agreement of 0.70 with the master coding of the final test. Even though FaceReader did not attain this score, action units (AUs) 1, 2, 4, 5, 6, 9, 12, 15, and 25 might be used with high accuracy. We believe that FaceReader has proven to be a reliable indicator of basic emotions in the past decade and has a potential to become similarly robust with FACS.

According to the facial feedback hypothesis, people's affective responses can be influenced by their own facial expression (e.g., smiling, pouting), even when their expression did not result from their emotional experiences. For example, Strack, Martin, and Stepper (1988) instructed participants to rate the funniness of cartoons using a pen that they held in their mouth. In line with the facial feedback hypothesis, when participants held the pen with their teeth (inducing a "smile"), they rated the cartoons as funnier than when they held the pen with their lips (inducing a "pout"). This seminal study of the facial feedback hypothesis has not been replicated directly. This Registered Replication Report describes the results of 17 independent direct replications of Study 1 from Strack et al. (1988), all of which followed the same vetted protocol. A meta-analysis of these studies examined the difference in funniness ratings between the "smile" and "pout" conditions. The original Strack et al. (1988) study reported a rating difference of 0.82 units on a 10-point Likert scale. Our meta-analysis revealed a rating difference of 0.03 units with a 95% confidence interval ranging from -0.11 to 0.16.

Emotional facial expressions play a critical role in theories of emotion and figure prominently in research on almost every aspect of emotion. This article provides a background for a new database of basic emotional expressions. The goal in creating this set was to provide high quality photographs of genuine facial expressions. Thus, after proper training, participants were inclined to express “felt” emotions. The novel approach taken in this study was also used to establish whether a given expression was perceived as intended by untrained judges. The judgment task for perceivers was designed to be sensitive to subtle changes in meaning caused by the way an emotional display was evoked and expressed. Consequently, this allowed us to measure the purity and intensity of emotional displays, which are parameters that validation methods used by other researchers do not capture. The final set is comprised of those pictures that received the highest recognition marks (e.g., accuracy with intended display) from independent judges, totaling 210 high quality photographs of 30 individuals. Descriptions of the accuracy, intensity, and purity of displayed emotion as well as FACS AU's codes are provided for each picture. Given the unique methodology applied to gathering and validating this set of pictures, it may be a useful tool for research using face stimuli. The Warsaw Set of Emotional Facial Expression Pictures (WSEFEP) is freely accessible to the scientific community for non-commercial use by request at http://www.emotional-face.org.

Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli Lewiński, P.; Fransen, M.L.; Tan, E.S.H. Published in:Journal of Neuroscience, Psychology, and Economics DOI:10.1037/npe0000012Link to publication Citation for published version (APA): Lewinski, P., Fransen, M. L., & Tan, E. S. H. (2014). Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli. Journal of Neuroscience, Psychology, and Economics, 7(1), 1-14. https://doi.org/10.1037/npe0000012 General rightsIt is not permitted to download or to forward/distribute the text or part of it without the consent of the author(s) and/or copyright holder(s), other than for strictly personal, individual use, unless the work is under an open content license (like Creative Commons). Disclaimer/Complaints regulationsIf you believe that digital publication of certain material infringes any of your rights or (privacy) interests, please let the Library know, stating your reasons. In case of a legitimate complaint, the Library will make the material inaccessible and/or remove it from the website. Please Ask the Library: https://uba.uva.nl/en/contact, or a letter to: Library of the University of Amsterdam, Secretariat, Singel 425, 1012 WP Amsterdam, The Netherlands. You will be contacted as soon as possible. Download date: 20 Jun 2019Journal of Neuroscience, Psychology, and Economics. 10.1037/npe0000012 Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli. The research leading to these results has received funding from the People Programme

Little is known about people’s accuracy of recognizing neutral faces as neutral. In this paper, I demonstrate the importance of knowing how well people recognize neutral faces. I contrasted human recognition scores of 100 typical, neutral front-up facial images with scores of an arguably objective judge – automated facial coding (AFC) software. I hypothesized that the software would outperform humans in recognizing neutral faces because of the inherently objective nature of computer algorithms. Results confirmed this hypothesis. I provided the first-ever evidence that computer software (90%) was more accurate in recognizing neutral faces than people were (59%). I posited two theoretical mechanisms, i.e., smile-as-a-baseline and false recognition of emotion, as possible explanations for my findings.