This study aims to describe was conducted in the urban village of Sungai Jernih, Sub-District of Seberang Musi, Kepahiang. This study aims to explain why the event is enjoy being a new tradition in the community, which in the event there is a habit of society consume liquor a time when there is a celebration of the wedding. In the specification of this study aims to know since when the event enjoy tradition, and what functionality event enjoy the celebration, when held as well as to find out how the liquor circulation when the enjoy event. To achieve the goal of the research, then the method used in this research is qualitative method with descriptive analysis using data collection thechnique of observation, interviews, and documentation. Determination of informants in this study by using the snowball sampling technique, starting from they informant community who know a lot about the event enjoy a regular informant, is the community was directly involved in the event enjoy additional informants.As for the analysis of data used a descriptive qualitative analysis technique based on the data obtained from the informant. The result of the research show that the field, the event is enjoy being a new tradition in a society when a celebration since 2005, where each holding a celebration always accompanied with the event enjoy. Reason of liquor at the time of the party because the area of village of Sungai Jernih region that marginal. There are several function of the event enjoy held a celebration when the first event namely: enjoy entertainment in the community, being both the exsistance of the show to enjoy a celebration, and enliven the event enjoy as prestige in the society. In the addiction in the event there is a habit in society enjoy consuming liquor, costume appears in the community due to the liquor circulation in the urban Village of Sungai Jernih in the selling are traded, and when there was no prohibilitions of enjoy the surrounding communities and authorite event allowed to consume alcoholic beverages, so the show is enjoy t the moment of the wedding celebration as well as liquor consumtion events that were left by the community and has become tradition when there is a celebration of the wedding.
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