Purpose
– The purpose of this paper is to create a profile of the modern American academic librarian through the content analysis method of job advertisements.
Design/methodology/approach
– One hundred thirty-four advertisements were analyzed in various ways, e.g. salary, skills, qualifications, duties, followed by a multivariate analysis.
Findings
– Most significant findings include the importance of communication skills for all academic librarians, the significance of the Library and Information Science (LIS) degree and that applicants should expect a salary of $40,000-60,000.
Originality/value
– This paper builds on the previous studies in the field to verify that communication skills are among the most, if not the most, desired skills for a modern librarian, and that an LIS degree is still an asset.
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