RESUMO Este trabalho teve como objetivo delinear o retrato atualizado da floricultura brasileira com base em dados objetivos e censitários. Especificamente,abordaram-se o perfil dos floricultores brasileiros, a dispersão geográfica do setor e o dimensionamento da estrutura produtiva e de comercialização interna e externa. Estimou-se que cerca de 7.600 produtores em 1.500 municípios brasileiros estão dedicados à floricultura em tempo parcial ou integral, com a área cultivada de 9.000 hectares. A floricultura bra-sileira utiliza cerca de 33,3 mil trabalhadores rurais diretos, dos quais 19 mil só no Estado de São Paulo, empregando, em média, 3,7 homens por cada hectare de área cultivada. O valor do mercado da floricultura brasileira foi estimado nesta pesquisa em cerca de 500 milhões de reais (produtor), 750 milhões de reais (atacado) e 1,5 bilhão de reais (varejo), com o consumo <i>per capita</i> de R$8,50 ao ano.
The 2016-17 Census Survey by Agricultural Production Units (LUPA) is the third conducted by the Secretary of Agriculture and Supply of the State of São Paulo (SAA-SP) through the Institute of Agricultural Economics (IEA) and the Sustainable Regional Development Coordination Office (CDRS). The census depicts São Paulo's agriculture in quantitative terms, thus being a source for several studies and the development of public policies for the sector. Specifically, this article brings the innovations used in this census and the main statewide results, such as the 4.6% expansion in the number of agricultural production units, reaching almost 340 thousand; the growth of natural vegetation areas, and the improvement in rural landowners’ education.
Coffee agribusiness in the State of São Paulo is the most relevant in the country. However, it does not have the strongest productive base, being surpassed by other states that stand out in the crop. In São Paulo, there was a drop in the cultivated area in the intercensitory space of LUPAs 2007/2008 and 2016/17, but more than compensated by the increase in the productive park, reflecting in greater crop density. The adoption of agronomic technologies (soil analysis, acidity correction) intensified as well as the use of machines to harvest and irrigate crops. The access of the worldwide computer network and the use of computers in the activity are already a reality of a majority share of coffee growers in São Paulo. The demand for credit and rural insurance has become more frequent among coffee growers, which leverages investments and increases the resilience of farms. In terms of profile, coffee growers remain associated with cooperatives, but there was less participation in associations and unions. Despite the increased participation of private technical assistance in advising coffee growers, the performance of the public extension is still responsible for most of the properties served. The evolution of the participation in the formation of income in properties where there is coffee plantation showed an increase in those farms in which more than 40% of the income came from coffee growing. The current census data show that São Paulo's crop maintains a trend of gaining productive efficiency and, consequently, of competitiveness.
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