Purpose:The paper looks at the link between human capital and geographical location for the Romanian regions based on the theoretical model developed in Redding and Schott´s paper. Design/Methodology/Approach: Using 2006 data on the different educational attainment levels for the 42 Romanian regions, it identifies that the percentage of individuals with medium and high educational levels is affected positively by the regions´ market access. Findings: Doubling market access would increase the percentage of individuals with medium and high educational levels between 22-25%. Moreover, the econometric results show that between 45% and 59% of the spatial variation in human capital levels is explained by the market access variable. Practical Implications: Some policy implications to overcome the costs remoteness imposes on human capital accumulation in Romania are also drawn. Originality/Value: Romanian strategy on human resources development wants to eliminate or reduce the weaknesses. Another important challenge refers to the management of the European funds. Good managerial practices must be set up in order for the European funds to deliver the expected results and to pursue the goals established at the 2005 March Summit.
The European brewing industry is a main economic sector and a major activity in the agro food area. While the majority of the product consumption is domestic, imported beer has also increased remarkably in the recent years. This study raises two objectives; firstly to obtain an approximation of the profile of the Spanish beer consumer through a descriptive analysis, and on the other hand, it aims to compare brand equity variables from a domestic brand to an imported brand. A quantitative study is carried out using a semi-structured questionnaire to potential customers, obtaining 281 valid responses. Then, we proceed with an analysis of the variables of brand equity and with comparative study between the two brands in one major European market-the Spanish market-, one domestic-Mahou-and the other one-Corona-imported from México, to analyze differences in brand value from the consumer viewpoint. Our results highlight that Coronate brand has been positioned properly in the market, suggesting that has been able to offer beer consumers a remarkable brand value, and that the consumer is perceiving it.
Purpose: The main aim of this research is to analyzed the role of the European srtuctural funds in the region of Galicia, Spain. In 1980's, Galicia was a peripheral region with poor external accessibility and internal connectivity with a lacked efficient transport infrastructure. Design/Methodology/Approach: The evaluation methodology used integrates documentary sources depending on the availability in each programme period (official documents, evaluation reports, basic statistics and papers). Findings: One of the most important lessons learned by the Structural Funds from the Galician experience relates to the effect of accessibility in peripheral lagging regions. Practical Implications: Enhanced accessibility to a large integrated market is a good way to boost structural adjustment and productivity. Originality/Value: The combination of the strong investment policy and increased competition in the single European market has been demonstrated as a powerful vehicle for economic development and convergence.
Introducción: El sector cervecero es un sector económico y de actividad fundamental dentro del panorama agroalimentario español, sin embargo existen pocos estudios que analicen el valor de marca de este producto.Objetivos: El presente estudio plantea una aproximación al perfil del consumidor de cerveza español y un análisis del valor de marca de una marca nacional y otra marca importada.Metodología: Se lleva a cabo un estudio cuantitativo a consumidores y se realiza un análisis de las variables del valor de marca, para comparar dos marcas presentes en el mercado español –Mahou y Coronita-.
Resultados: Los resultados sugieren una mejor valoración de la marca Coronita por parte de los consumidores españoles.Conclusiones: A la vista de los resultados obtenidos, se puede afirmar que la marca Coronita ha sabido posicionarme adecuadamente en el mercado español, haciendo una oferta de valor para los consumidores.
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