Relational, Functional Benefits and Customer Value in Large Retailing: A Cross-Format Comparative Analysis

Calvo-Porral, Cristina; Medín, J. Andrés Faíña; Montes-Solla, Paulino

doi:10.1080/08974438.2015.1036483

Cited by 6 publications

(2 citation statements)

References 44 publications

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“…The value was a strong bond to consumers' perceptions of the benefits received with costs concerning the amount of money, time, and effort. In other words, customer value is an exchange between perceived benefits and costs (Calvo-Porral, Faíña Medín, & Montes-Solla, 2016). It is also related to customers' assessments regarding the economic, technical, and relational benefits of the price (Song, Cadeaux, & Yu, 2016).…”

Section: N P R E S Smentioning

confidence: 99%

The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low Cost Green Car

Simbolon

Handayani

Nugraedy

2020

Binus Business Review

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The research aimed to investigate the influence of product quality, price fairness, brand image, and customer value on purchase decision in the Low Cost Green Car (LCGC). The research applied a quantitative method with survey design. It was conducted in Auto2000 Jakarta with a sample of 100 Toyota Agya owners using an accidental sampling technique. Data analysis for hypothesis test used path analysis calculated with SPSS software. The research findings indicate that product quality, brand image, and customer value significantly influence the purchase decision of Toyota Agya consumers. Meanwhile, price fairness has no effect on the purchase decision. The results also show that product quality, price fairness, and brand image affect customer value. Based on these findings, in developing LCGC, manufacturers must pay attention to product quality, build brand reputation, and create more value for consumers.

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Section: N P R E S Smentioning

confidence: 99%

The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low Cost Green Car

Simbolon

Handayani

Nugraedy

2020

Binus Business Review

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“…The first ones are related with the tangible needs like quality, convenience, prices, and others. The second ones are associated with intangible benefits like the ones that result from the relationship established between the provider of the service and the consumer (Calvo-Porral et al, 2015).…”

Section: Introductionmentioning

confidence: 99%

Exploring the attitudes of consumers towards a sustainable cactus-based paint (Opuntia spp)

Reyes-Ulloa

Gómez

Beltrán

2020

J PROF ASSOC CACTUS

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Sustainable products are alternatives to conventional products that encompass consumer needs, environmental protection, and health. In this context, the objective of this study was to evaluate the attitudes of consumers towards a sustainable product of cactus (Opuntia spp) based paint for a possible commercialization. The research consisted of several stages, among them are: 1) Preparation of the product; 2) Design of the measuring instrument and 3) Testing of the product. For stage 2, 212 surveys were applied, where besides knowledge and perception questions, valid scales in the literature of Domain Specific Innovativeness (DSI) and Health Consciousness (HCS) were considered. Stage 3 was performed with 32 people. With the information gathered, descriptive and bi-variant analyses were conducted. The findings showed that sociodemographic characteristics such as age, income, and marital status may influence consumer attitudes toward an innovative product such as cactus-based paint. Similarly, awareness, involvement, and health valuation positively influence consumer choices, which are key elements in consumer motivation when buying a sustainable product such as the cactus-based paint. Once the consumer was in direct contact with the product and after the corresponding correlated tests, the most valuable attributes among the participants were: hypoallergenic (4.66), sustainable (4.63) and color range (4.63). Overall, the results show that there is an interest from consumers to products that reduce environmental impact and take health into account. However, it is necessary to deliver to the consumer detailed product information for better acceptance and market success.

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Does the Commercial Format Influence the Effect that Store Brands’ Equity Has on Loyalty to the Retailer?

Villaseñor

Yagüe

2018

Advances in National Brand and Private Label Marketing

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Relational, Functional Benefits and Customer Value in Large Retailing: A Cross-Format Comparative Analysis

Cited by 6 publications

References 44 publications

The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low Cost Green Car

The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low Cost Green Car

Exploring the attitudes of consumers towards a sustainable cactus-based paint (Opuntia spp)

Does the Commercial Format Influence the Effect that Store Brands’ Equity Has on Loyalty to the Retailer?

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